Responsibilities

• Partner with Creative, Account, and Client teams to ensure copy that advances creative brief objectives and accomplishes marketing objectives
• Be the point person for original (directed) copy development on assigned client engagements, including both tactical projects (websites and interactive marketing applications), and creative campaigns
• Present to, build relationships with, and find actionable paths forward based on the critiques of client MLR (medical, legal, regulatory) teams
• Participate fully in the development creative briefs and of strategic and tactical plans
• Be alert to changes in the client’s marketplace; evaluate work in light of the marketing situation
• Work with the client directly on developing solutions and presenting ideas
• Work more independently, under tight deadlines, while juggling multiple projects
• Articulate a clear direction to studio, vendors, and junior staff
• Have expert knowledge of the science in order to use it innovatively
• Begin to master nuances of the work and show ability to think on feet

Requirements

• At least 7-10+ years of professional writing experience in an advertising or interactive agency
• Must have 1-3+ years of pharma or health/healthcare experience
• Project lead and team leadership experience is required
• Must have strong experience working on large cross-channel and/or direct marketing initiatives including rich media, web, direct, and print. Experience with online and social media is strongly preferred
• A strong and diverse portfolio is required for consideration
• Must be open to travel as needed for client engagements

Benefits

• Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.