Responsibilities

• Lead and grow a team of content strategists supporting Adobe.com experiences [across audience hubs, product pages, offer journeys, and conversion flows.]
• Define strategic direction for content and storytelling across interconnected web experiences, ensuring coherence across journeys, surfaces, and touchpoints.
• Partner closely with Design and Content leadership to shape highly crafted, emotionally resonant experiences that reflect Adobe’s brand, design sensibility, storytelling standards, and quality standards.
• Elevate the quality of storytelling, copywriting, naming, messaging, and information architecture across highly visible customer-facing experiences.
• Help shape the end-to-end Adobe.com experience - balancing clarity, emotional connection, conversion, and ecosystem consistency.
• Establish scalable systems, frameworks, governance models, and operational processes that improve consistency, quality, and collaboration across the ecosystem.
• Drive alignment across Product, Marketing, Design, Engineering, and other stakeholders to support connected audience journeys and shared decision-making.
• Define the future operating model for content strategy across Adobe.com [as the organization evolves toward more ecosystem-oriented and audience-led experiences?].
• Bring clarity and direction to fast-moving and ambiguous initiatives, helping teams navigate prioritization, quality, and organizational complexity.
• Mentor and develop content strategists, copywriters, and emerging leaders, strengthening storytelling, strategic thinking, systems thinking, influence, and leadership capabilities across the team.

Requirements

• Significant experience leading content, copywriting, editorial, or storytelling teams across large-scale digital ecosystems, customer journeys, or highly visible consumer-facing experiences.
• 10+ years of experience in copywriting, editorial, storytelling, content strategy, digital experience, or related disciplines.
• 8+ years of people management experience, including experience leading senior individual contributors and/or managers through organizational complexity and change.
• Proven experience building and scaling high-performing teams, operating models, and cross-functional partnerships.
• Exceptional storytelling, editorial, and copywriting instincts, with a strong point of view around craft, quality, and digital experience.
• Strong systems-thinking skills and experience creating scalable frameworks, governance models, content systems, messaging architectures, taxonomies, and information architectures.
• Experience influencing strategic decisions and driving alignment across senior leaders and cross-functional stakeholders.
• A demonstrated ability to create operational clarity and drive execution across large, matrixed organizations.
• Strong understanding of how storytelling, interaction, structure, and visual design work together to shape end-to-end digital experiences.
• Outstanding communication, collaboration, and leadership skills.

Preferred

• Experience leading storytelling or copy teams for highly crafted, design-forward customer experiences.
• Experience working on large-scale web ecosystems, audience journeys, or conversion-focused customer experiences.
• Experience working within centralized design organizations or embedded/hybrid operating models.
• Experience contributing to or shaping design systems, storytelling frameworks, voice and tone systems, and content governance programs.
• Familiarity with experimentation, optimization, or conversion-focused experience design.