Responsibilities

• Strategic Demand Creation: Design and execute national and international strategies for new categories like AI-as-a-Service (AlaaS) and hardened construction systems.
• Multi-Brand Orchestration: Maintain brand hierarchy and narrative consistency across Urbana Systems™, Urbana IQ™, SmartWalls™, and LabHabitat.
• High-Stakes PR & Media: Secure earned media coverage in top-tier outlets (Forbes, Bloomberg, WSJ) and manage crisis communications.
• Large-Scale Budget Management: Oversee combined advertising and media budgets exceeding $1 Billion annually across TV, digital, radio, and print.
• Targeted Outreach: Lead campaigns specifically designed to engage centimillionaire and billionaire stakeholders, family offices, and government entities.

Requirements

• 15+ years of successful hands-on experience in PR, marketing, and brand strategy.
• Proven record of managing multi-brand portfolios and budgets exceeding $1B annually .
• Fluency in advanced technologies: AI tools, data centers, and tech-driven infrastructure.
• Deep understanding of construction, real estate development, and adaptive reuse.
• Exceptional storytelling skills with the ability to "technical-translate" complex concepts.
• Available portfolio.
• References.
• Experience: Do you have 15+ years of experience managing high-level PR and marketing campaigns?
• Budget Scale: Have you personally managed or overseen annual media budgets exceeding $1 Billion?
• Media Success: Can you provide 2-3 specific examples of earned media coverage you secured in outlets like Forbes, Bloomberg, or the WSJ?