Group Brand Manager, Independent Dealer Marketing

Responsibilities

• Serve as a trusted marketing partner to the Independent Dealer Sales team, aligning marketing strategies with commercial priorities and dealer needs.
• Oversee the development of independent dealer marketing programs that align with brand strategy, channel priorities, and sales objectives while helping independent dealers compete effectively in their local markets through differentiated messaging, localized activation, and strong retail execution.
• Drive execution initiatives with team such as dealer advertising programs, co-op and shared advertising support, creative asset development, commercial sell-in materials, trade show support, and customer meeting materials.
• Help shape the end-to-end customer experience across key touchpoints, including in-dealership merchandising, retail and promo activation, new product launches local advertising, digital presence, and online-to-dealer journeys to drive dealer sales.
• Identify and remove obstacles that impact execution, proactively escalating key issues to the VP, Outdoor Brand Marketing when needed.
• Lead, coach, and develop direct reports, building team capability and supporting career growth.
• Manage dealer marketing budgets to ensure alignment with brand and sales plans, compliance with finance guidelines, and disciplined investment decisions.
• Ensure brand standards are upheld and the brand experience is consistently brought to life across all dealer touchpoints.
• Partner with internal creative teams, in-house studio resources, and external agencies to deliver effective, high-quality marketing programs on time and on strategy.
• Analyze performance data, customer insights, dealer feedback, market trends, and campaign results to identify opportunities and recommend actions that improve business outcomes. Monitor competitive activity and industry trends in outdoor power equipment and dealer distribution to inform strategy and strengthen market positioning.

Requirements

• Bachelor’s degree in Marketing, Communications, Business, Public Relations, Journalism, or a related field.
• 5+ years of experience in brand marketing, channel marketing, trade marketing, or dealer/distribution marketing.
• Experience working in a B2B, dealer, distributor, or channel-led environment ; experience in outdoor power equipment, durable goods, consumer products, or adjacent categories preferred.
• Demonstrated experience developing and executing integrated marketing programs that support sales teams and channel partners.
• Strong presentation skills and proficiency in PowerPoint.
• Excellent analytical, project management, and time-management skills, with the ability to manage multiple priorities and deadlines.
• Strong financial acumen, including budget management and evaluation of marketing investment effectiveness.
• Ability to translate brand strategy into practical, dealer-ready programs that drive local market impact.
• Strong cross-functional collaboration and influencing skills, with the ability to work effectively across brand, sales, channel, finance, and creative teams.
• Experience working with agencies, creative development, and retail or in-store execution is preferred.

Preferred

• We want our company to be a place you’ll want to be – and stay. Being part of our team means you’ll get to: Grow: Be part of our global company with 20+ brands to grow and develop your skills along multiple career paths. Learn: Have access to a wealth of learning resources, including our digital learning portal. Belong: Experience an awesome place to work, where we have mutual respect and a great appreciation for a wide range of perspectives and experiences. Give Back: Help us continue to make positive changes locally and globally through volunteerism, giving back, and sustainable business practices.

Benefits

• Medical, dental, life, vision, disability,401(k), Employee Stock Purchase Plan, paid time off, and tuition reimbursement in addition to programs & benefits in support of your well-being.
• Discounts on Stanley Black & Decker tool sand other partner programs.