Group Account Director, B2B

USA (Remote)

$140K/yr – $165K/yrSenior Level12+ years expFull time

Posted 23 hrs ago

Job Summary

You will own the senior relationship leadership for a portfolio of complex B2B accounts, guiding growth, retention, and strategic direction while coordinating cross-functional teams to deliver integrated marketing programs.

  • Own executive-level client relationships and quarterly strategic reviews
  • Drive organic growth opportunities and cross-channel campaigns

Job Description

Responsibilities

  • Serving as the senior relationship leader and escalation point across a portfolio of complex B2B client accounts
  • Building trusted partnerships with VP and C-suite client stakeholders and advising them on business, marketing, and growth priorities
  • Overseeing the growth, retention, strategic direction, and overall health of assigned client relationships
  • Identifying and advancing organic growth opportunities across existing accounts while supporting broader new business efforts
  • Developing a deep understanding of each client’s business, category, market, buying committee, competitive landscape, and ideal customer profile (ICP)
  • Bringing strategic and innovative ideas to client engagements by partnering with Wpromote specialists and applying a strong understanding of cross-channel marketing dynamics
  • Guiding the development of integrated, full-funnel marketing strategies across channels such as Paid Search, Organic Search, Paid Social, Programmatic, YouTube, Email, and Content
  • Overseeing all aspects of client statements of work, including deliverables, renewals, scope changes, and change orders
  • Leading executive-level client meetings, quarterly business reviews, annual planning sessions, and other strategic conversations
  • Interpreting data from analytics, CRM, and marketing automation platforms such as GA4, Salesforce, 6sense, Demandbase, Marketo, Pardot, and HubSpot to assess performance and identify opportunities to drive pipeline and revenue growth

Requirements

  • 10-12+ years experience managing client relationships across SaaS, professional services, or other complex solution categories in an agency environment
  • 5-6+ years of B2B client management experience
  • Experience overseeing a portfolio of complex, enterprise-sized client relationships and guiding multiple account teams
  • A demonstrated track record of strengthening client relationships, retaining business, and identifying organic growth opportunities
  • Experience developing and executing integrated digital marketing strategies across Paid Search, Organic Search, Paid Social, Programmatic, Email, Content, and other relevant channels
  • Experience leading full-funnel digital programs spanning awareness, demand generation, lead nurturing, pipeline acceleration, and sales enablement
  • A strong understanding of B2B sales cycles, buying committees, and funnel stages from MQA through closed-won, with the ability to align marketing programs with revenue KPIs
  • Experience leveraging CRM, marketing automation, and intent data platforms such as Salesforce, HubSpot, 6sense, and Demandbase to inform strategy and reporting
  • The ability to translate complex media, attribution, and business performance data into clear insights and recommendations for VP and C-suite stakeholders
  • Strong strategic marketing capabilities, including competitive assessments, industry analysis, audience segmentation, and go-to-market planning

Preferred

  • Familiarity with multi-touch attribution and media mix modeling
  • Experience supporting enterprise new business pitches and RFP responses
  • Experience helping scale account management processes or capabilities within a growing B2B practice

Benefits

  • Remote-first culture
  • Unlimited PTO
  • Extended Holiday break (Winter)
  • Flexible schedules
  • 100% paid parental leave
  • 401(k) matching
  • Medical, Dental, Vision, Life, Pet Insurance
  • Sponsored life insurance
  • Short Term Disability insurance and additional voluntary insurance
  • Annual Class Pass credits and more!
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Wpromote

Wpromote is a top independent marketing agency that challenges convention to accelerate growth for brands. We believe every client, including legacy enterprise brands like Whirlpool, category leaders like Spanx, and fast-growing DTCs like Vuori, can maximize the business impact of media with the right outcomes-driven partner. Our holistic total commerce approach drives transformative results for retail brands across channels and purchase points, powered by our Challenger culture, deep business intelligence, and predictive Polaris platform. To stay ahead of the rapid evolution of commerce and consumer behavior, we put data-driven testing and experimentation at the heart of our organization and delivery model so our clients can outsmart instead of outspend the competition and move fast to capitalize on opportunities in an ever-changing media ecosystem

Founded in 2001
El Segundo, CA, US
694 employees (281 in marketing)

Salaries

Posted range

$140K/yr – $165K/yr

Taken straight from the job posting.

See all Wpromote salaries

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Group Account Director, B2B

Wpromote · USA · Remote