Responsibilities

• Develop and assist in producing engaging content, including photos, videos/Reels, and captions, for platforms such as Instagram and Facebook, highlighting student life and School events.
• Attend and document student organization events to capture and create dynamic social media content.
• Promote campus life by showcasing student groups, student achievements, and academic programs at the School.
• Collaborate with the communications and marketing team to brainstorm and implement new social media content ideas.
• Conduct research on current social media trends and assist in developing trend-driven content.
• Utilize Canva and similar tools to design and create visually appealing social media posts.
• Assist in writing captions and composing alternative text to ensure accessibility for all posts.
• Partner with student organizations to plan and produce collaborative social media projects.
• Maintain ongoing communication with student organization leaders to stay informed about upcoming events and initiatives.
• Support marketing initiatives by increasing visibility of the School's social media channels, promoting campaigns and events, and encouraging student participation in digital engagement opportunities.

Requirements

• Must be enrolled as a current student at UMB/USM in good standing.
• Must be eligible for federal work-study.
• Excellent communication and interpersonal skills.
• Possess an interest in content creation, photography, videography, and digital storytelling.
• Strong organizational and time management skills, including the ability to manage multiple projects and deadlines.
• Punctuality and reliability.
• Familiarity with social media platforms, trends, and best practices, particularly Instagram and Facebook.
• Experience using Canva or similar design and editing software.
• Comfortable interacting with students, faculty, staff, and prospective students in a professional manner.