Graduate Assistant Marketing and Communications

Dudley, MA (On-site)

Salary Not AvailableIntern/New GradOther

Posted 4 months ago

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Job Summary

Drive content strategy and production for Nichols College marketing as a Graduate Assistant, coordinating social media, campus partnerships, and campus-wide content.

  • Own content creation and publishing across digital platforms to boost engagement.
  • Must-have: enrolled in a Nichols College graduate degree program.
  • Standout: 50% tuition remission benefit.

Job Description

Responsibilities

  • Create, plan and publish content across all digital platforms that elevates the college’s digital presence, engages key audiences and achieves stated outreach goals.
  • Develop and maintain social media content calendar, including planned collabs; manage audience engagement and feedback loops to enhance visibility.
  • Stay informed on emerging trends that support growth and strengthen audience engagement; maintain a keen understanding of campus culture and events.
  • Work closely with Bison Influencers student team and manage planned growth.
  • Provide content for the new Nichols website (www.nichols.edu), ensuring site is current, engaging, and aligned with brand guidelines and certain best practices.
  • Work closely with campus partners on a wide variety of marketing projects.
  • Familiarity with photography and/or videography and Adobe Creative Cloud (PhotoShop, Illustrator, Acrobat Pro, Premiere, etc.) is preferred, but not required.
  • Other duties as assigned.

Requirements

  • Must be enrolled in a graduate degree program at Nichols College
  • Strong organizational skills with the ability to manage multiple deadlines and projects.
  • Strong working knowledge of social media platforms (e.g., Instagram, TikTok, LinkedIn, Facebook, etc.) and tools (e.g., Sprout Social)
  • Proficiency with Microsoft Office applications, including Word, PowerPoint, Excel and Outlook
  • Strong written and verbal communication skills
  • Ability and desire to work closely with students and colleagues across campus

Preferred

  • Adobe Creative Cloud experience (Photoshop, Illustrator, Acrobat Pro, Premiere)
  • Familiarity with photography and/or videography
  • Experience managing social media content or campaigns
  • Interest in campus culture and events

Benefits

  • 50% tuition remission
NICHOLS COLLEGE logo

NICHOLS COLLEGE

Nichols College in Dudley, Mass., is a college of choice for business and leadership education as a result of its distinctive, career-focused, and leadership-based approaches to learning. Founded in 1815, Nichols serves students primarily interested in a comprehensive business education that includes a strong liberal arts foundation curriculum.Within a supportive community of faculty and staff, Nichols College transforms today’s students into tomorrow’s leaders. Our faculty -- many of whom are former business leaders, executives, and owners -- bring unique perspectives to the classroom and workforce to develop teaching methods that promote a meaningful educational experience.Believing that leadership is vital and should be discovered, cultivated, and celebrated, Nichols College encourages the leadership potential in all its students through experiential learning, hands-on opportunities, and individualized mentoring.Nichols College's signature Professional Development Seminar (PDS) Program is a four-year series of one-credit academic courses. Coursework logically builds on the prior year, with first-year students making the transition to college and discovering what it takes to succeed; second-year students learning how to represent themselves and develop their professional brand; third-year students refining their interviewing and networking skills; and fourth-year students launching successful careers.Nichols boasts more than 14,000 alumni and countless success stories of our graduates putting their Nichols degrees to productive use. In general, more than 90 percent of our graduates secure jobs in their fields within six months of graduation. Employers report that our students are well prepared for the professional workforce and effectively present themselves. Nichols College is accredited by the New England Association of Schools and Colleges and by the International Assembly for Collegiate Business Education.

Dudley, Massachusetts, USA
698 employees (46 in marketing)

Traffic Signals

Monthly Visitors
32.3K
Monthly Google Ads Budget
$96.7K
Traffic Source Mix
Search
44.5%
Direct
45.9%
Referral
7.8%
Social
1.1%
Paid
0.5%

Headcount Trend

Current headcount: ~706

Marketing Team

Marketing Team Size
35 (5% of company)
Median Career Experience
9.5 years
Median Tenure
3.8 years

Funding

Total Funding
$1M
Last Raise
$1M
Grant, 9 years ago

Funding History

  • Mar 2017
    Grant • $1M

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