Government Marketing Specialist

Responsibilities

• Support the development and execution of marketing plans for public sector and government audiences in partnership with Marketing, Sales, and Product
• Build a strong understanding of the market, customer needs, buying considerations, competitive landscape, and emerging opportunities.
• Develop audience segments and lifecycle strategies that support lead generation, nurturing, sales conversion, retention, and win-back efforts.
• Create integrated campaign strategies and collaborate with Marketing Shared Services and other partners to bring them to market across appropriate channels.
• Work with Sales to align campaigns, lead handoffs, follow-up approaches, and feedback loops that improve lead quality and conversion.
• Identify opportunities for content, thought leadership, events, partnerships, communications, and other programs that strengthen LCPtracker’s position in the government market.
• Measure campaign and market performance, share insights with stakeholders, and recommend adjustments or new approaches.
• Take ownership of assigned company and departmental objectives while adapting priorities and strategies as business and market needs evolve.
• Ensure marketing activities are aligned with company standards, policies, and applicable requirements.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.
• Four or more years of progressive marketing experience, preferably in B2B, SaaS, public sector, demand generation, or integrated campaign marketing.
• Experience developing marketing strategies and coordinating campaigns across multiple teams or disciplines.
• Strong communication, project management, analytical, and problem-solving skills.
• Experience with CRM, marketing automation, analytics, and related marketing tools is preferred.
• Experience marketing to government or public sector audiences is preferred but not required.

Benefits

• Paid Time Off
• 10 Paid Holidays
• Phantom Stock
• 401k Plan with up to 4% company match
• Medical Benefits (Health, Vision and Dental)
• Life Insurance (company paid)
• Long-Term Disability and Short-Term Disability (company paid)
• Employee discounts and perks program