Responsibilities

• Develop, execute, and continuously optimize paid advertising campaigns on Google Ads and Meta platforms
• Own end-to-end management of Google and Meta ad accounts including campaign setup, monitoring, and optimization
• Analyze campaign performance metrics and generate actionable insights to improve ROI
• Manage digital advertising budgets to achieve growth and profitability targets
• Implement and iterate on A/B tests for creative and audience targeting
• Conduct keyword research and manage bidding strategies for search campaigns
• Manage tracking pixels, conversion events, and attribution models for accurate reporting
• Monitor evolving digital marketing trends and competitor activity to inform strategy
• Collaborate with creative and e-commerce teams to align ad messaging and landing pages with brand standards
• Coordinate with internal and external partners to align advertising efforts with broader marketing objectives

Requirements

• 3+ years of hands-on experience managing paid advertising on Google Ads and Meta platforms
• Proven track record of scaling e-commerce ad accounts profitably
• Advanced proficiency in campaign setup, optimization, and analytics for both Google and Meta
• Strong analytical skills with the ability to interpret data and generate actionable insights
• Experience with A/B testing in digital advertising
• Knowledge of tracking, attribution, and pixel management
• Ability to manage budgets and maximize ROI across multiple campaigns
• Strong project management and communication skills
• Up-to-date knowledge of digital advertising trends, tools, and best practices
• Bachelor's degree in Marketing, Business, or a related field

Preferred

• Experience in consumer wellness, CPG, or similar industries
• Familiarity with additional digital advertising channels such as TikTok or Pinterest
• Experience working with Shopify, Amazon, or other e-commerce platforms
• Proficiency with ad creative tools or working closely with design teams
• Google Ads or Meta Blueprint certifications

Benefits

• Salary range: $100,000 – $130,000 + annual bonus eligible
• 401(k)
• Health, dental, and vision insurance
• Life insurance
• Employee assistance program
• Paid time off
• Referral program