Google & Meta Ad Expert (Fargo,ND In-Office) at Spotlight Media | Fargo, ND | $50K/yr – $65K/yr

Google & Meta Ad Expert (Fargo,ND In-Office)

Fargo, ND (On-site)

$50K/yr – $65K/yrSenior Level5+ years expFull time

Posted 6 months ago

Job Summary

Drive end-to-end paid media campaigns across Google Ads and Meta for Spotlight Media; 5+ years of hands-on ad experience strongly preferred.

Own end-to-end paid media campaigns across Google Ads and Meta for multiple clients.
Must-have: 5+ years of hands-on digital advertising experience.
Standout: Fargo, ND in-office role with cross-client impact.

Job Description

Responsibilities

Google and Meta Ad Trafficking
Build, launch, manage, and optimize campaigns across Google Ads and Meta
Ensure proper structure, targeting, budgets, and conversion tracking
Campaign Optimization
Ongoing optimization focused on ROI, CPL, CPA, and conversion quality
Manage budgets, bid strategies, audiences, creative testing, and pacing
Reporting and Performance Analysis
Deliver accurate, easy-to-understand reporting for internal teams and clients
Identify trends, insights, and opportunities for improvement
Technical Execution
Manage pixels, tags, events, and conversion tracking
Work confidently inside Google Tag Manager and GA4
Internal Collaboration
Support in-house strategists with execution and performance insights
Act as a technical resource for paid media best practices
Innovation and Improvement
Help implement new tools, platforms, and advertising technologies
Continuously improve how Spotlight executes paid media at scale

Requirements

5+ years of hands-on digital advertising experience
Advanced expertise in Google Ads and Meta Ads
Strong technical experience with: Google Tag Manager, Google Analytics 4, Conversion tracking and pixel implementation
Proven ability to manage multiple client accounts simultaneously
Strong analytical mindset with a focus on performance and optimization
Comfortable working in-office, full-time, in Fargo

Preferred

Google Ads certifications
Meta Blueprint certifications
Programmatic or DSP experience, including The Trade Desk
Advanced funnel tracking and attribution experience

Benefits

Medical insurance, 50% employer paid
Vision savings pass
Life and disability insurance, 100% employer paid
Paid time off, 18 days per year
Volunteer time off, 8 hours per year
6 paid holidays
Matching charitable donations, up to $50 per year
Individual retirement account
Summer hours, office closes at noon on Fridays from Memorial Day through Labor Day

Spotlight Media

All Marketing, One Partner. Spotlight is a full-stack marketing company based in Fargo, North Dakota. With powerful creative, branding, and video production, award-winning publications, including Fargo Monthly, Bison Illustrated, Fargo INC! and Design & Living Magazine, and results-driven marketing strategies, we are helping companies, of all sizes, compete and grow. We are more than a service. We are your dedicated creative and marketing team.

Founded in 2010

Fargo, North Dakota, USA

33 employees (9 in marketing)

www.spotlightmediafargo.com