Responsibilities

• Build, launch, manage, and optimize Google Ads campaigns across multiple client accounts.
• Develop paid search strategies based on client goals, target audiences, budgets, and performance objectives.
• Conduct keyword, search term, and competitor research.
• Manage bids, budgets, targeting, match types, negative keywords, and campaign structure.
• Monitor performance and identify opportunities to improve CTR, conversions, CPA/CPL, ROAS, and overall campaign efficiency.
• Conduct A/B testing across ad copy, targeting, landing pages, and other campaign elements.
• Write compelling, conversion-focused ad copy.
• Analyze performance using Google Ads, Google Analytics (GA4), and other reporting tools.
• Monitor conversion tracking and help troubleshoot measurement or attribution issues.
• Provide clear campaign updates, insights, and recommendations.

Requirements

• 2+ years of hands-on Google Ads experience , ideally in a digital marketing agency or multi-client environment.
• Proven experience independently building, managing, and optimizing Google Ads campaigns.
• Strong knowledge of keyword strategy, bidding, targeting, conversion tracking, and campaign optimization.
• Ability to analyze metrics such as CTR, CPC, CPA/CPL, conversion rate, ROAS, and overall spend.
• Working knowledge of Google Analytics (GA4) .
• Strong analytical and problem-solving skills.
• Excellent written and verbal communication skills.
• Strong organization and time-management skills with the ability to manage multiple accounts and priorities.
• Self-motivated, detail-oriented, and comfortable taking ownership of campaign performance.
• Comfortable working in a fast-paced agency environment.

Preferred

• Previous digital marketing agency experience.
• Google Ads Certification.
• Google Analytics Certification.
• Experience with Google Tag Manager, Looker Studio, call tracking, or similar analytics tools.
• Experience with landing-page or conversion-rate optimization.
• Experience managing campaigns across multiple industries.
• Bachelor’s degree in Marketing, Business, Advertising, Communications, or a related field.