Responsibilities

• Develop, implement, and optimize Google Ads campaigns including Search, Performance Max, and Display.
• Conduct keyword research and build structured, high-performing campaign architectures.
• Create, test, and refine compelling ad copy to improve engagement and conversions.
• Monitor daily campaign performance and manage budgets effectively.
• Optimize bidding strategies including Manual CPC, Max Conversions, and Target CPA (tCPA).
• Analyze search term reports and build comprehensive negative keyword lists.
• Continuously improve Quality Score, click-through rate (CTR), conversion rate, and impression share.
• Set up and monitor accurate conversion tracking for calls, form submissions, and website actions.
• Collaborate with internal team members on landing page strategy and performance improvements.
• Prepare weekly and monthly performance reports with actionable insights and strategic recommendations.

Requirements

• Minimum of 2 years of hands-on experience managing Google Ads campaigns.
• Proven track record of driving leads and improving campaign ROI.
• Strong analytical skills with the ability to interpret data and adjust strategy accordingly.
• Experience managing advertising budgets and optimizing for cost efficiency.
• Proficiency in conversion tracking and performance reporting.
• Detail-oriented with the ability to work independently in an in-house environment.
• No degree required.

Benefits

• Paid time off
• Opportunities for professional growth
• Supportive in-house team environment