PPC Specialist
Popular Atacadista
USA (Remote)
$168K/yr - $199K/yrIn-houseFull-timeMid level
2 days ago
Google Ads Specialist
Wilmington, NC (Remote)
$45K/yr – $60K/yrMid Level3+ years expFull time
Posted 7 weeks ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Own Google Ads program across Search, Performance Max, and Display, driving lead quality, conversion rate, and ROAS while collaborating with Account Managers and client teams.
- Drive end-to-end campaign launch, testing, and optimization using Google Ads, Google Analytics, and GTM.
- Align strategies with Account Managers and present clear performance recommendations to clients.
- Identify trends, diagnose issues, and implement data-driven improvements for performance and efficiency.
Job Description
Responsibilities
- Develop, launch, and manage Google Ads campaigns across Search, Performance Max, Display, and other relevant campaign types.
- Monitor campaign performance and make strategic optimizations to improve lead quality, conversion rates, and return on ad spend.
- Conduct keyword research, search term analysis, and account audits.
- Identify trends in search behavior and proactively adjust campaign strategies to capitalize on emerging opportunities.
- Analyze campaign data to diagnose performance issues and implement effective solutions.
- Collaborate with Account Managers to align advertising strategies with client goals and business objectives.
- Present campaign performance and recommendations to clients in a professional and easy-to-understand manner.
- Track and report on key performance metrics using Google Ads, Google Analytics, and other reporting tools.
- Stay current on Google Ads platform updates, industry trends, and best practices.
- Continuously seek opportunities to improve campaign performance, internal processes, and overall client results.
Requirements
- 3+ years of hands-on Google Ads management experience.
- Proven track record of successfully managing and optimizing paid search campaigns.
- Strong understanding of campaign structure, bidding strategies, conversion tracking, and performance analysis.
- Experience with Google Analytics and Google Tag Manager.
- Strong analytical and problem-solving skills.
- Excellent written and verbal communication skills.
- Ability to manage multiple accounts and priorities in a fast-paced environment.
- Comfortable presenting campaign performance and recommendations directly to clients.
Preferred
- Experience working in a marketing agency environment.
- Experience in the dental, healthcare, or local-service industries.
- Google Ads certifications.
- Experience with call tracking, CRM integrations, and lead attribution reporting.
Energize Group
WE are Energize Group. An award-winning talent partner for the SAP and Cloud marketplace. Established in 2006, we offer permanent and contract staffing solutions for our customers worldwide.WE think globally, and act locallyWith four international offices across the UK, Europe and the United States of America, our teams of expert recruitment consultants are technology vendor-specialists with deep expertise in SAP, Amazon Web Services, Microsoft Azure, and Google Cloud ecosystems.WE are leaders in service Pioneering the implementation of Net Promoter Score (NPS) into the UK staffing industry to drive up service standards, we understand staffing is about relationships and trust. We’ve received thousands of independent customer reviews and consistently achieved world class NPS for more than a decade.WE have won an award or two along the way...🏆 Sunday Times ‘Best Places to Work’⭐ Feefo ‘Platinum Trusted Service’ 🏆 Recruiter magazine ‘Hot 100’ ⭐ Best Companies Award for Learning & Development WE believe passionately in people-first, always. Committed to creating and sustaining a high performing, rewarding, diverse and equitable place to work where every Energizer feels included, supported and understands the importance of their contribution to the journey. We have an environment that fuels continuous improvement which helps every individual reach and, often exceed, their ambitions and goals. When we succeed, so do our customers.WE are energized by our Purpose, guided by our Values Powering your growth through our expertise is our Purpose; it’s all-encompassing for clients, candidates and employees and brought to life by our values. ‘The Energize Way’ is our culture, it’s our DNA and keeps us focused on achieving our goals. 📈 1% Better Every Day💪 Hard Work, Works 🧠 Think Big ✅ Do The Right Thing 🚀 Enjoy The Journey We're looking forward to hearing from you!
