Prime PR & Marketing

Google Ads / PPC Manager – Behavioral Health Brands (Contract)

Boca Raton, FL (Remote)

Salary Not AvailableMid LevelContract

Posted 2 months ago

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Job Summary

Drive end-to-end Google Ads management for behavioral health campaigns, from setup and tracking to optimization and reporting across Search, Display, and remarketing.

  • Own end-to-end Google Ads campaigns (Search, Display, remarketing) and landing-page optimization.
  • Must-have: proven healthcare Google Ads experience with strong conversion tracking and attribution.
  • Standout: DNI, GA4, GTM, CallTrackingMetrics, and CRM integrations across Salesforce or Dazos.

Job Description

Responsibilities
  • Build, manage, and optimize Google Ads campaigns across Search, Display, and remarketing
  • Conduct keyword research, negative keyword management, bid strategy optimization, and ad testing
  • Create and optimize high-converting landing pages
  • Implement Dynamic Number Insertion (DNI) and call tracking solutions
  • Set up and manage proper UTM tracking structures
  • Configure and maintain Google Ads conversion tracking, GA4, and Google Tag Manager
  • Integrate tracking systems such as CallTrackingMetrics, phone systems, Dazos CRM, Salesforce, and other lead attribution platforms
  • Ensure clean data flow and accurate reporting from ad click to lead conversion
  • Troubleshoot tracking discrepancies and conversion issues
  • Monitor campaign performance and provide clear reporting insights and recommendations
  • Collaborate with internal marketing, admissions, and web development teams
Requirements
  • Proven experience managing Google Ads campaigns for behavioral health, addiction treatment, healthcare, or related industries
  • Strong understanding of conversion tracking, attribution, and reporting
  • Experience with:
  • Google Ads Manager
  • Google Tag Manager (GTM)
  • Google Analytics 4 (GA4)
  • CallTrackingMetrics (CTM)
  • Dynamic Number Insertion (DNI)
  • Salesforce and/or Dazos CRM integrations
  • Landing page builders such as Unbounce or similar platforms
  • Ability to independently manage campaign setup, optimization, tracking, and reporting from start to finish
  • Strong analytical and troubleshooting skills
  • Excellent communication and organizational skills
  • Native English speaker preferred
  • U.S.-based preferred
Preferred
  • Experience in addiction treatment or mental health marketing
  • Understanding of admissions funnels and lead quality tracking
  • Familiarity with HIPAA-conscious marketing environments
  • Experience improving cost-per-admission and conversion performance metrics
  • Bachelor’s degree in Marketing, Business, or a related field preferred
  • Skills in Web Analytics to monitor and optimize campaign performance
  • Strong marketing acumen and ability to adapt to client needs and industries
  • Excellent analytical skills with a data-driven decision-making approach