Google Ads Paid Media Specialist at Hurrdat | Omaha, NE

Hurrdat

Google Ads Paid Media Specialist

Omaha, NE (On-site)

Salary Not AvailableMid LevelFull time

Posted 5 weeks ago

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Job Summary

Own and optimize the paid search engine for a multi-brand book, turning budget into qualified leads through precise keyword strategy, bidding, and landing-page alignment.

Growth Infrastructure: Build and maintain measurement, attribution, and reporting to drive CPQL and lead quality.
Demand/Performance Gen: Plan and optimize Google Ads programs across Search, Performance Max, and Demand Gen to scale spend efficiently.
Campaign Execution: Control bids, budgets, ad copy, targeting, and landing-page strategy to hit cost-per-lead and conversion targets.

Job Description

Responsibilities

Plan, build, and manage paid search campaigns across Google Ads — including Search, Performance Max, and Demand Gen — with full ownership of strategy, execution, and performance outcomes across a book of business.
Develop and execute keyword strategy, including match type management, negative keyword development, and ongoing search term analysis to improve targeting efficiency and lead quality.
Monitor, analyze, and optimize campaign performance on a regular basis — adjusting bids, budgets, ad copy, and targeting to consistently improve against cost-per-lead and conversion goals.
Collaborate with internal teams — including creative, analytics, and account management — to align on campaign objectives, landing page strategy, and conversion tracking.
Manage campaign budgets accurately and efficiently, ensuring proper pacing, allocation across campaigns, and spend accountability at scale.
Prepare and present performance reports and strategic recommendations to clients, translating data into clear insights and actionable next steps.
Stay current on Google Ads platform updates, industry trends, and best practices to proactively identify opportunities and maintain a competitive edge for clients.

Requirements

Proven track record of directly managing $150,000–$300,000+ in monthly paid-search budget (Search, Performance Max, and Demand Gen under direct ownership), with demonstrated pacing, allocation, and efficiency discipline at that scale.
Deep command of geo-targeting structures, match-type strategy, negative-keyword management, and search-term-driven optimization.
Strong understanding of Google Ads audience tools, targeting options, and platform policies as they apply to performance campaigns.
Proven ability to optimize toward cost-per-qualified-lead (CPQL) and downstream conversion volume, not raw form-fills.
Candidates will be required to pass a pre-employment background check.

Preferred

Experience in regulated or sensitive verticals (healthcare, housing, finance, legal).
Lead-generation or local-services category experience.
Candidates will be required to pass a pre-employment background check.

Benefits