Responsibilities

• Develop and lead Google Ads strategy across Search, Shopping, Performance Max, Display, YouTube, and Demand Gen campaigns, driving scalable growth for consumer brands.
• Plan and manage Microsoft Advertising campaigns across Search, Shopping, and the Audience Network, including UET tag implementation, LinkedIn Profile Targeting, and Microsoft Merchant Center feed management.
• Execute and optimize full-funnel campaign structures, including keyword strategy, bidding, audience layering, negative keyword management, and ad copy testing.
• Manage Google Merchant Center feeds, including feed optimization, product segmentation, and troubleshooting for Shopping and PMax campaigns.
• Implement and troubleshoot conversion tracking solutions via Google Tag Manager, including GA4 event setup, enhanced conversions, and server-side tagging to ensure accurate measurement across client websites.
• Act as the strategic lead for assigned client accounts, ensuring all advertising efforts are aligned with business objectives and growth goals.
• Partner with the creative team to test ad concepts and iterate on assets across YouTube and Display formats, applying a rigorous testing methodology to improve performance.
• Support advertising audits and contribute to paid media proposals for prospective clients, providing strategic recommendations based on account structure, performance data, and opportunity analysis.
• Oversee and manage virtual assistants, including development of SOPs, training, and ongoing performance monitoring.
• Conduct bi-weekly client reporting calls and maintain regular communication to provide updates on KPIs, campaign performance, and strategic recommendations.
• Collaborate with internal teams to ensure Google Ads strategies align with broader marketing initiatives, including paid social, email, and marketplace efforts.
• Explore and manage programmatic advertising opportunities (e.g., DV360, The Trade Desk, or similar DSPs) to extend reach beyond Google-owned inventory. Preferred but not required.
• Manage paid social campaigns across Meta and/or TikTok as a secondary channel to support integrated cross-channel strategies. A strong bonus.
• Continuously analyze campaign performance data to surface insights and deliver clear, actionable recommendations to clients and internal stakeholders.

Requirements

• 5+ years of hands-on experience managing and optimizing Google Ads campaigns across Search, Shopping, Performance Max, Display, YouTube, and Demand Gen.
• Proven experience managing and optimizingMicrosoft Advertising (Bing Ads) campaigns across Search and Shopping, including audience targeting, UET tag setup, and LinkedIn Profile Targeting.
• Deep expertise in Google Ads strategy, including smart bidding, manual bidding, audience segmentation, remarketing lists for search ads (RLSA), customer match, and real-time budget pacing to maximize ROAS and CPA.
• Strong command of Google Merchant Center, including product feed structure, feed rules, supplemental feeds, and product disapproval resolution.
• Proficient in Google Analytics (GA4) and Google Tag Manager, with hands-on experience configuring conversion tracking, custom events, enhanced conversions, and attribution models.
• Hands-on experience with Looker Studio (formerly Google Data Studio), including building multi-source dashboards that connect Google Ads, GA4, and third-party data for client reporting.
• Experience scaling Google Ads campaigns for consumer product brands on Amazon and/or other third-party marketplaces is preferred.
• Understanding of email and first-party data integrations to strengthen audience targeting and measurement across channels.
• Excellent written and verbal communication skills, with proven experience in client-facing roles.
• Highly organized and self-motivated, with the ability to manage multiple client accounts in a fully remote environment.

Preferred

• Experience with programmatic advertising platforms (DV360, The Trade Desk, or similar DSPs) is a strong plus.
• Experience managing paid social campaigns across Meta Ads and/or TikTok Ads is a bonus and valued for cross-channel strategy work.
• Familiarity with Looker Studio (formerly Google Data Studio), including building multi-source dashboards that connect Google Ads, GA4, and third-party data for client reporting.

Benefits

• 401(k)
• 401(k) matching
• Dental insurance
• Health insurance
• Paid parental leave
• Paid time off
• Referral program
• Vision insurance