PPC Specialist
Popular Atacadista
USA (Remote)
$168K/yr - $199K/yrIn-houseFull-timeMid level
13 hrs ago
Google Ads Lead
San Francisco, CA (Remote)
Salary Not AvailableSenior LevelFull time
Posted 2 months ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Own Google Ads end-to-end for a B2B SaaS AI product, owning strategy, execution, and optimization to drive pipeline.
- Google Ads Execution: Structure campaigns, refine keywords and match types, manage negative keywords, PMax asset groups, and YouTube placements where budget allows.
- Experimentation & Landing Paths: Run landing-page and conversion-path tests with a weekly cadence, codify hypotheses and results, and improve Quality Score and post-click conversions.
- Measurement, Library & Cross-Channel Collaboration: Own attribution with enhanced conversions and offline imports, build a scalable keyword/audience/asset library, and partner with the Head of Performance Marketing on budget and cross-channel alignment.
Job Description
Own Google Ads end-to-end for a B2B SaaS AI product, owning strategy, execution, and optimization to drive pipeline.
- Google Ads Execution: Structure campaigns, refine keywords and match types, manage negative keywords, PMax asset groups, and YouTube placements where budget allows.
- Experimentation & Landing Paths: Run landing-page and conversion-path tests with a weekly cadence, codify hypotheses and results, and improve Quality Score and post-click conversions.
- Measurement, Library & Cross-Channel Collaboration: Own attribution with enhanced conversions and offline imports, build a scalable keyword/audience/asset library, and partner with the Head of Performance Marketing on budget and cross-channel alignment.
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