National Dental Advocacy Program®

Google Ad Grant & Nonprofit Ads Specialist - Volunteer Role

USA (Remote)

Salary Not AvailableIntern/New GradVolunteer

Posted 4 months ago

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Job Summary

Drive NDAP’s Google Ad Grants program to maximize qualified traffic while staying fully compliant and aligned with content and landing pages.

  • Own Ad Grants campaigns and compliance, including CTR and conversions
  • Must-have: Experience managing Google Ad Grants for nonprofits and Ad Grant rules
  • Standout: Collaboration with Marketing Director on messaging, landing pages, and content alignment

Job Description

Responsibilities

  • Manage and optimize NDAP’s $10,000/month Google Ad Grant
  • Build and maintain fully compliant campaigns
  • Conduct keyword research within Ad Grant limitations
  • Monitor CTR, conversions, and performance
  • Ensure ongoing Google Ad Grant compliance
  • Collaborate with the Marketing Director on:
  • Campaign goals and messaging
  • Landing pages and calls-to-action
  • Content alignment
  • Provide performance insights and improvement recommendations

Requirements

  • Experience managing Google Ad Grants for nonprofits (Google Ads in general)
  • Strong understanding of Google Ad Grant compliance rules
  • 5% CTR requirement
  • Conversion tracking setup
  • Keyword quality score standards
  • Prohibited and restricted keywords
  • Clear understanding of the differences between regular Google Ads and nonprofit Google Ad Grant accounts
  • Familiarity with healthcare, medical, or patient advocacy advertising restrictions
  • Understanding of ethical messaging and HIPAA-conscious advertising
  • Ability to drive qualified traffic and meaningful clicks, not just volume

Nice To Have

  • Experience with nonprofit, healthcare, or advocacy organizations
  • Familiarity with Squarespace or nonprofit websites
  • Experience working alongside a Marketing Director or content team
  • Conversion optimization or landing page strategy experience