Golden State Cider - Marketing Brand Manager

USA (Remote)

$98K/yr – $130K/yrMid Level5+ years expFull time

Posted 3 weeks ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own brand driven growth across two taproom markets with P&L and team leadership; align marketing, product, and sales to grow DTC, events, and retail while ensuring compliance and brand integrity.

  • Brand leadership: oversee messaging, assets, and cross-functional training for marketing and sales to deliver consistent brand voice.
  • DTC & expansions: drive online sales, tasting-room programs, and local initiatives to lift traffic and order frequency.
  • Operations alignment: partner with operations and compliance to ensure labeling, promotions, and regulatory standards meet requirements.

Job Description

Responsibilities
Golden State Cider logo

Golden State Cider

CALIFORNIA QUALITYWe started our cidery in 2012 on a small organic apple farm in Northern California and sold the golden liquid exclusively at Bay Area Farmer’s Markets for the first couple of years. Soon, cider making became a full-time obsession and Golden State Cider was born from the same ethos that we started with: great cider starts with quality fruit. That’s why we let the fruit speak for itself – the cider making process starts and finishes with West Coast grown fruits from OR, WA, and/or CA.We're driven by quality in all aspects of the cider making process and are fascinated by the range of flavors and profiles that the apple can produce.

Founded in 2012
Healdsburg, California, USA
21 employees (6 in marketing)