Responsibilities

• Lead downstream brand strategy and execution for assigned product(s) across the commercialization lifecycle
• Translate upstream product intent into compelling value propositions, positioning, and core messaging by Customer segment
• Responsible to ensure consistent brand expression across all commercial channels and field-facing assets/materials
• Develop and execute integrated go to market plans for new product launches, line extensions, and portfolio initiatives
• Lead commercial readiness activities including messaging frameworks, training, sales tools, launch plans, and deployment timing
• Manage post launch execution, optimization, and performance tracking
• Interprets Voice of Customer insights to refine messaging, positioning, and selling strategies
• Partner with Sales and Marketing Communications to validate resonance of messaging and value propositions
• Provide key market insights back to upstream Product Management teams to inform future product requirements
• Serve as the primary marketing partner to Sales for assigned portfolio(s)

Requirements

• Bachelor's degree in Marketing, Business, Communications or a related field
• 5 years of related brand and/or communications experience
• Ability to travel domestically and internationally
• Skills: Excellent analytical and critical thinking skills
• Skills: Strong written and oral communication skills
• Skills: Excellent interpersonal skills involving individuals at different levels in an organization
• Skills: Ability to effectively manage multiple, conflicting deadlines while delivering quality work on time
• Skills: Proven experience in downstream or commercial marketing (medical device or healthcare industry preferred)
• Skills: Demonstrated ability to lead launches, campaigns, and portfolio execution in partnership with Sales
• Skills: Data-driven decision maker with strong analytical and communication skills

Preferred

• Masters / MBA degree
• Healthcare Industry/sector experience
• Medical device product marketing experience preferred
• Experience working in a highly regulated industry preferred
• International business and marketing experience preferred

Benefits

• Market Competitive Pay
• Extensive Paid Time Off and (9) added Holidays
• Excellent Healthcare, Dental and Vision Benefits
• Long/Short Term Disability Coverage
• 401(k) with a company match
• Maternity and Paternity Leave
• Additional add-on benefits/discounts for programs such as Pet Insurance
• Tuition Reimbursement and continued education programs
• Excellent opportunities for advancement in a stable long-term career