Drive demand-gen operations and AI-enabled marketing workflows for a B2B SaaS GTM team.

• Own marketing tech stack, data quality, and campaign automation across HubSpot, Clay, Common Room, Lemlist, and Salesloft.
• Refine, improve and execute demand generation campaigns using the marketing tech stack, data enrichment tools, and AI capabilities to reach, engage, and convert target accounts.
• Identify and implement AI opportunities (Claude, purpose-built agents, custom automations) to speed, scale, and improve campaign execution.
• Design, configure, and optimize marketing automation workflows, including email programs, segmentation, nurture sequences, lifecycle stages, and lead routing.
• Lead management processes with accurate routing to Sales and SDRs and quick issue resolution.
• Build and maintain marketing performance reporting, including pipeline attribution and campaign metrics; contribute to executive dashboards.
• Ensure data quality across marketing databases and monitor data integrity across systems.
• Document marketing systems, workflows, and processes for operational continuity.