Drive go-to-market planning and launch readiness for product launches and major marketing programs.

Responsibilities

• Go‑To‑Market Planning & Coordination - Coordinate go-to-market plans and execution for product launches and key marketing programs.
• Go‑To‑Market Planning & Coordination - Serve as the cross-functional hub—aligning Marketing, Product, Sales, Creative, and others through meetings, working sessions, and clear next steps.
• Go‑To‑Market Planning & Coordination - Maintain launch trackers, timelines, and working docs to drive visibility and readiness.
• Launch Enablement & Readiness - Coordinate cross-functional launch activities—owners, deliverables, and timing—to keep teams aligned.
• Launch Enablement & Readiness - Partner with Creative/Content to deliver launch assets and ensure information is accurate, consistent, and shared with stakeholders.
• Launch Enablement & Readiness - Proactively gather missing inputs needed for launches, content creation, and sales enablement.
• Product & Content Support - Maintain product data and new item setup in internal systems/CMS, keeping files and shared assets organized and accessible.
• Product & Content Support - Support copywriting and content updates; build working knowledge of products, segments, and personas.
• Product & Content Support - Document customer journey touchpoints, messaging needs, and channel considerations.
• Advertising, Digital & Social Support - Maintain the print advertising calendar and coordinate related deliverables and deadlines.
• Advertising, Digital & Social Support - Support digital content execution with Digital/Brand teams, including asset organization and tracking.
• Advertising, Digital & Social Support - Monitor/respond to social comments and messages in Sprout Social; escalate as needed.

Requirements

• Bachelor’s degree in Marketing, Communications, or related field.
• Strong project management and organizational skills; manage multiple priorities in a fast-paced environment.
• Excellent communication and cross-functional collaboration skills.
• Adaptable, proactive, and quick to learn new tools and processes.
• Proficient in Microsoft Office; Adobe Acrobat required (Illustrator/InDesign/Photoshop a plus).
• Able to travel for events and photo/video shoots as needed.

Benefits

• Competitive salary and comprehensive benefits package.
• Opportunities to grow and develop within a collaborative marketing team and organization.
• A culture that values teamwork, innovation, and continuous improvement.
• Hands‑on exposure to product launches that impact customers around the world.
• The chance to make a meaningful impact at a company with a strong heritage and an exciting future.