Go To Market Manager (Account Based Marketing)

Detroit, MI (Hybrid)

Salary Not AvailableMid LevelFull time

Posted 3 months ago

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Job Summary

Drive GTM narrative and sales collateral for enterprise OEMs in partnership with Product, aligning positioning and enabling ABM.

  • Must-have: Proven ability to create executive-level materials for complex enterprise sales.
  • Standout: Owns cross-functional GTM positioning and product narrative.
  • Experience enabling ABM for enterprise OEMs and multi-stakeholder deals.

Job Description

Responsibilities

  • Own all sales collateral
  • Maintain and evolve pitch decks, ROI materials, and executive content
  • Ensure all materials reflect current product reality and strategy
  • Own product narrative articulation
  • Operate as part of the Product team to drive and codify clear positioning
  • Translate product consensus into high-quality external narratives and materials
  • Ensure consistent communication of CPO-defined positioning
  • Drive GTM execution for priority accounts
  • Lead account-based marketing for top auto OEMs
  • Help map out enterprise customers for targeted strategies