Responsibilities

• Define, own, and execute a global marketing strategy and annual demand generation plan that directly supports the growth in the Oil & Gas industry and go-to-market objectives.
• Build and lead a high-performing global marketing team; own and manage the Oil & Gas marketing budget, allocating investment across programs to maximize pipeline contribution and return.
• Own the content strategy and production of high-impact assets - thought leadership, solution messaging, webinars, event toolkits, and digital content - to support customer acquisition and pipeline goals.
• Define and execute an account-based marketing (ABM) strategy for priority target accounts, in close partnership with the sales and business development teams.
• Enable business development, account management, and regional marketing teams for key demand generation campaigns - providing clear campaign kits covering audience targeting, messaging, channel mix, execution steps, and success metrics.
• Track, analyze, and report on campaign performance - MQLs, SQLs, and pipeline creation - sharing dashboards with stakeholders to drive continuous optimization.
• Partner with Product Marketing to sharpen IFS Cloud's Oil & Gas value proposition; own the Oil & Gas pages on ifs.com, optimizing for SEO, AEO, user journey, and pipeline conversion.
• Apply AI-powered tools across the marketing workflow - content creation, campaign personalization, analytics, and reporting - to improve output quality and team efficiency.
• Lead IFS's presence at priority sector events (ADIPEC, ONS, CERAWeek, OTC, IFS Unleashed, IFS Connect) and manage Oil & Gas analyst relations with Gartner, IDC, and relevant industry bodies.

Requirements

• 10+ years of progressive marketing experience, with at least 5 years in a senior leadership role.
• Demonstrable experience marketing to, or working within, the Oil & Gas industry
• Proven track record in B2B enterprise software or SaaS marketing - ideally within ERP, EAM, FSM, or adjacent domains.
• Exceptional written and verbal communication skills in English - including the ability to craft compelling executive narratives, present with confidence to senior leadership, and adapt messaging across audiences and formats.
• Experience working in a global, matrixed organization, demonstrating a global mindset-able to navigate diverse cultures, collaborate across regions, and adapt marketing strategies to different international markets.
• Proven ability to utilize AI-driven marketing technologies and platforms to enhance campaign performance, streamline content development, and automate workflows in B2B environments
• Strong leadership and alignment skills across sales and marketing.
• There is a 10–25% travel requirement as needed.

Preferred

• Familiarity with enterprise MarTech and CRM platforms (e.g., Hubspot, Demandbase, SiteCore, Writer, Canva) and the ability to evaluate and govern their use at scale.
• Knowledge of the competitive enterprise software landscape in Oil & Gas (SAP, Oracle, ABB, AVEVA, or adjacent vendors)

Benefits

• Flexible paid time off, including sick and holiday
• Medical, dental, & vision insurance
• Flexible spending accounts
• Life insurance and disability benefits
• Tuition assistance
• Community involvement and volunteering events