Responsibilities

• The Global Programmatic Technical Trading Director owns the strategy, governance, and optimization of Dell’s programmatic technology stack, driving efficiency, quality, and performance at scale.
• This role is accountable for global trading standards and supply path optimization, delivering measurable improvements in cost efficiency, supply quality, and overall media performance.
• Operating at the intersection of AdTech, Measurement, and Regional Activation teams, the Director defines technical standards, shapes data and signal strategy, and ensures programmatic infrastructure is optimized for a privacy-first, performance-driven ecosystem.
• You will lead technical transition, overseeing platform onboarding, campaign and audience migration, and trading setup, ensuring optimized configurations, best practices adoption, and minimal performance disruption during in-housing transition.
• You will lead advancements in AI-driven buying and establish a structured test-and-learn agenda to continuously evolve trading approaches and unlock innovation.
• Optimize the global programmatic ecosystem to improve efficiency, transparency, and quality while institutionalizing trading best practices across regions and DSP platform
• Lead DSP optimization including templates, frameworks, SSP selection, global settings, integrations & guardrails.
• Lead global supply path optimization (SPO) strategy and partner evaluation.
• Lead optimization of 3rdparty vendors and their tools + features including brand safety, measurement & contextual providers
• Lead discovery of new innovations in the programmatic market and develop business cases, testing frameworks and onboarding plans for integrating these partners.

Requirements

• 10+ years of advanced programmatic experience with deep DSP and auction expertise
• Strong knowledge of:Supply Path Optimization (SPO) frameworks and fee transparency models, Auction mechanics and bidding algorithm dynamics, AI/ML-based optimization tools within DSPs, and Brand safety, suitability, and verification methodologies
• Experience evaluating supply quality, DSP overlap, and platform-level performance at scale.
• Proven ability to translate complex technical concepts into scalable operational standards.
• Experience partnering cross-functionally with AdTech, Data Science, and Measurement teams.

Preferred

• Bachelor’s degree in Marketing, Analytics, Computer Science, Business, or related field.

Benefits

• Benefits and Perks of working at Dell Technologies Your life. Your health. Supported by your benefits. You can explore the overall benefits experience that awaits you as a Dell Technologies team member — right now at MyWellatDell.com