Global Operations Lead, Social Influencer Practice

New York City, NY (Hybrid)

$450K/yr – $600K/yrSenior LevelFull time

Posted 2 days ago

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Job Summary

Own and run the operating model for the influencer and social practice across WPP Media and WPP Creative, delivering cross-network integration, measurement standards, platform adoption, governance, and enablement to drive growth and impact.

Job Description

Responsibilities

  • Practice operating model — design, build and run the operating model that connects social and influencer capability across WPP Media and WPP Creative — roles, interfaces, decision rights and ways of working — in service of the practice strategy set by the Global President.
  • Cross-network integration delivery — deliver the integration: align offer standards, data, measurement, talent and best practice into a single operating system for the discipline, working through influence across agencies, markets and operating units.
  • Data, measurement & standards — build the practice’s measurement spine: common taxonomies, influencer measurement frameworks that connect investment to business outcomes, benchmarks, and quality standards applied consistently across the network.
  • WPP Open adoption — operationalize WPP Open and Open Intelligence in the practice’s workflows — driving adoption across agencies and markets, and ensuring the platform is how the practice identifies influencers, optimizes investment and proves impact in daily practice, not just in principle.
  • Governance & performance — run the practice’s governance rhythm — including support of the WPP Executive Steering Committee — with clear performance reporting on practice growth, adoption and integration, and early escalation of strategic and delivery risks.
  • Talent & capability operations — map capability across the network, coordinate casting and resourcing for major client opportunities, and build the enablement engine — training, playbooks and communities of practice — that raises the standard everywhere.
  • Commercial & operational discipline — bring commercial rigor to how the practice runs: pipeline visibility, resource utilization, vendor and tooling management, and support for pricing and commercial decisions on major opportunities.

Requirements

  • 12+ years in operations, transformation or practice management within marketing, media, agency, platform or consulting environments, with significant global scope
  • Proven track record designing and running operating models across complex, federated or matrixed organizations — delivering integration through influence rather than direct control
  • Deep fluency in social and influencer marketing operations: workflows, tooling, marketplaces, content operations and campaign delivery at scale
  • Strong data and measurement grounding: taxonomies, measurement frameworks connecting marketing investment to business outcomes, and benchmarking across markets
  • Hands-on experience driving marketing technology and AI-enabled operations adoption at scale — platform rollouts, agentic and generative workflows, and the governance around them
  • Program leadership credentials: large, multi-market change programs delivered on time and adopted in practice, not just launched
  • Commercial acumen across budgeting, utilization, vendor and contract management, and pricing support
  • Talent operations experience: capability mapping, resourcing coordination, and building enablement engines — training, playbooks and communities of practice
  • A builder’s temperament: pragmatic, low-ego and delivery-obsessed — the trusted engine behind a market-facing practice leader, with the credibility to hold the standard across the network

Benefits

  • Passionate, inspired people – We aim to create a culture in which people can do extraordinary work
  • Scale and opportunity – We offer the opportunity to create, influence and complete projects at a scale that is unparalleled in the industry.
  • Challenging and stimulating work – Unique work and the opportunity to join a group of creative problem solvers. Are you up for the challenge?
  • We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week.
  • WPP is an equal opportunity employer and considers applicants for all positions without discrimination.
  • Please read our Privacy Notice ( https://www.wpp.com/en/careers/wpp-privacy-policy-for-recruitment ) for more information on how we process the information you provide.
  • #LI-Hybrid
  • The base salary range for this position at the time of this posting is indicated below. Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications. We offer a competitive benefits package, go to https://mybenefits.wpp.com/public/welcome for more details.
  • $450,000 — $600,000 USD
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