Responsibilities

• Develop audience insights and targeting strategies using research, media platforms, and agency resources.
• Support global media planning and integrated campaigns across B2B, B2C, Corporate, and Sports Marketing.
• Develop campaign briefs, media recommendations, and optimization strategies.
• Analyze media performance, KPIs, reach, frequency, audience, and campaign results.
• Translate data and research into actionable insights, reports, and presentations.
• Collaborate with global marketing teams, media teams, and agency partners.

Requirements

• 3+ years of professional experience in media, marketing, advertising, media analytics, or a related field.
• Understanding of media channels, audience targeting, reach, frequency, pricing models, and performance metrics.
• Experience with global or digital media campaigns preferred.
• Bachelor’s degree in Marketing, Advertising, Communications, Business, or a related field.
• Excellent verbal and written English communication skills and the ability to interact professionally with a diverse group are required.
• Media planning, audience targeting, media analytics, campaign reporting, and performance measurement.
• Strong analytical, problem-solving, organizational, and communication skills.
• Microsoft Excel and PowerPoint proficiency.
• Ability to use AI tools for research, analysis, efficiency, and deliverable development.
• Knowledge of audience research platforms such as GWI and competitive intelligence tools such as Pathmatics is a plus.

Preferred

• Knowledge of audience research platforms such as GWI and competitive intelligence tools such as Pathmatics is a plus.