VP, Enterprise Marketing
Coursera
Mountain View, CA (Remote)
$300K/yr - $350K/yrIn-houseFull-timeSenior level
3 hrs ago
Global Marketing Segment Manager
USA (Hybrid)
Salary Not AvailableSenior Level6+ years expFull time
Posted 2 months ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Drive and manage Infrastructure marketing initiatives, leading digital campaigns and cross-functional alignment.
- Must-have: 6-10 years in segment marketing with digital strategy experience.
- Standout: Global collaboration across regions with product/segment managers.
- Developed annual plans and multi-channel campaigns for Infrastructure growth.
Job Description
Responsibilities
- Design, implement, and manage targeted marketing campaigns that align with business objectives and drive growth in the Infrastructure segment.
- Monitor and analyze campaign performance, making data-driven adjustments to optimize results and maximize impact.
- Develop and execute annual marketing plans with a strong emphasis on digital marketing strategies specifically for the Infrastructure segment.
- Collaborate with cross-functional teams to ensure alignment with overall business goals and segment-specific initiatives.
- Identify market opportunities and trends within the Infrastructure segment to inform strategic marketing initiatives.
- Develop and implement strategies to enhance market penetration and drive revenue growth in the Infrastructure sector.
- Create compelling marketing content, including written materials, presentations, and digital assets that resonate with the Infrastructure audience.
- Communicate effectively with internal and external stakeholders, ensuring clarity and alignment on marketing initiatives.
- Maintain organized project timelines and budgets, ensuring all marketing activities are executed on schedule and within budget.
- Prioritize tasks effectively to manage multiple projects simultaneously.
Requirements
- Bachelor’s degree in Marketing, Business, Communications, or a related field; a Master’s degree or MBA is preferred but not required.
- 6-10 years of experience in marketing, with a focus on segment marketing and digital strategies, preferably within the coatings or infrastructure industries.
- Proven track record of successful campaign development and management, with a demonstrated ability to drive growth in key segments.
- Excellent written and verbal communication skills.
- Strong organizational skills and attention to detail.
- Self-starter with a proactive approach to problem-solving and project management.
- Ability to work collaboratively in a global team environment.
- Ability to travel globally.
- U.S. Citizens, Green Card holders, and political asylees or refugees are eligible to apply
Preferred
- Master’s degree or MBA is preferred but not required.
Benefits
- Our employee benefits programs are designed to support the health and well-being of our employees. Any insurance coverages and benefits will be in accordance with the terms and conditions of the applicable plans and associated governing plan documents. Benefits will be discussed with you by your recruiter during the hiring process.
- PPG pay ranges and benefits can vary by location which allows us to compensate employees competitively in different geographic markets.
- PPG provides equal opportunity to all candidates and employees. We offer an opportunity to grow and develop your career in an environment that provides a fulfilling workplace for employees, creates an environment for continuous learning, and embraces the ideas and diversity of others. All qualified applicants will receive consideration for employment without regard to sex, pregnancy, race, color, creed, religion, national origin, age, disability status, marital status, veteran status, sexual orientation, gender identity or expression.
PPG Industries
Spatial Network Solutions provides software and software configuration, customization and integration services for utilities throughout North America.
