Description

POSITION SUMMARY

The Marketing Operations Manager strengthens the global marketing organization by optimizing processes, managing key marketing technologies, and enabling data driven decision making. This role requires deep, hands-on expertise with Smartsheet, building dashboards, reports, automated workflows, and scalable project structures that support global campaign execution. The position also oversees day-to-day operational continuity, provides training on processes and workflows, and supports internal teams in adopting best practices. This role reports directly to the Sr. Director of Global Marketing Operations.

SUPERVISORY RESPONSIBILITIES

This position has supervisory responsibilities.

Title(s):

• Global Marketing Operations Assistant Manager

• Global Marketing Operations Administrator

Requirements

ESSENTIAL DUTIES AND RESPONSIBILITIES

• Build, maintain, and optimize Smartsheet dashboards, reports, automated workflows, and project templates following established guidelines to support global marketing initiatives.
• Develop and enforce scalable file structure and data governance standards to ensure consistency, accuracy, and ease of use across teams.
• Oversee daily marketing operations activities, ensuring smooth execution of processes, timely project progression, and alignment across teams.
• Train internal resources on marketing operations processes, Smartsheet usage, workflow best practices, and system adoption.
• Ensure all Marketing Dashboards are up to date and live for all marketing functions. 
• Provide ongoing coaching and support to team members to strengthen operational capabilities and ensure high-quality output.
• Partner with global marketing, sales, customer service, legal, compliance, and product teams to align operational processes, lead flow, and reporting needs.
• Implement and manage marketing technologies, ensuring proper integrations, user adoption, and ongoing optimization.
• Build and maintain performance dashboards that track KPIs, campaign effectiveness, and pipeline contribution.
• Analyze marketing data to provide insights and recommendations that improve conversion rates and customer experience.
• Support project management for cross-functional initiatives, ensuring timelines, dependencies, and deliverables are clearly defined and tracked.
• Own projects end-to-end ensuring all functional areas have completed their tasks and action items and delivering post-launch/project end reports and lessons learned reports. 
• Evaluate new tools and process enhancements to improve marketing efficiency and scalability.
• Maintain documentation for processes, workflows, and system configurations to support operational continuity.
• Assist with budget tracking, forecasting, and resource planning as needed.

QUALIFICATIONS AND EXPERIENCE

• Bachelor’s degree in marketing, Business, Communications, or related field.
• 5+ years of experience in marketing operations, project management, or related roles.
• Advanced, hands-on experience with Smartsheet, including dashboards, formulas, automation, reporting, and workspace architecture.
• Experience supervising or mentoring team members, with the ability to guide, train, and develop internal resources.
• Strong understanding of marketing technology ecosystems, including CRM, marketing automation, analytics tools, and integrations.
• Demonstrated ability to design scalable processes, manage complex projects, and improve operational efficiency.
• Strong analytical skills with experience interpreting data and presenting insights to stakeholders.
• Excellent communication and cross-functional collaboration skills.
• Experience supporting global teams and navigating matrixed organizations preferred.
• Ability to work independently, prioritize multiple projects, and adapt to changing business needs.

Work Environment & Physical Demands

LifeWave will operate as an in-office organization, and all employees are required to work onsite in alignment with corporate policy. While performing the duties of this job, the employee is regularly required to work at a computer workstation and be mobile within the office. Occasional movement of up to 25 pounds may be required.

LifeWave is committed to creating an inclusive workplace that values diversity and promotes equal opportunities for all. We embrace the principles of the Americans with Disabilities Act (ADA) and strive to provide reasonable accommodations to qualified individuals with disabilities.

In our pursuit of building a diverse and talented team, we encourage candidates of all abilities to apply for positions at LifeWave. If you require accommodation during the application or interview process, please inform our HR department, and we will work with you to ensure your needs are met.