Global Marketing Director, Iqirvo

Responsibilities

• Develop the global brand strategy for Iqirvo based on customer, patient, market, and competitive insights, and drive execution of global marketing priorities across the product lifecycle.
• Develop and implement global commercial and marketing activities, including core materials, advisory boards, congress activities, customer engagement plans, segmentation and targeting, and affiliate enablement tools.
• Develop communication plans and omnichannel engagement campaigns across the marketing mix, establishing clear KPIs and using performance insights to optimize execution and sustain Iqirvo growth.
• Benchmark against competitors and propose corrective actions where appropriate.
• Continually review and consolidate competitive intelligence and customer insights.
• Maintain close relationships with affiliates and a strong understanding of local market dynamics, with particular focus on the U.S. and other priority markets.
• Work with partner agencies to develop the core campaign and materials.
• Drive affiliate alignment with the global brand strategy while incorporating local market perspectives, opportunities, and requirements into global planning.
• Support affiliate teams with the rollout of global marketing plans and programs.
• Partner with affiliates to identify key performance drivers, address barriers to adoption, align on priority scenarios, and share best practices across markets.

Requirements

• Minimum of 10 years’ experience in the pharmaceutical or biopharmaceutical industry in a marketing role.
• Demonstrated specialty care experience in highly competitive markets.
• Experience in rare disease.
• Global marketing and lifecycle management experience.
• Proven ability to work effectively across global and affiliate teams, balancing global consistency with local market requirements and adapting leadership style to the situation.
• Proven track record of marketing across multiple stages of a product’s lifecycle, including post-launch growth and optimization.
• Demonstrated experience leading global brand strategy and execution for an established specialty product, including affiliate enablement, performance management, and cross-functional delivery.
• Demonstrated commitment to working in accordance with company guidelines, industry standards, ethics and compliance requirements, and applicable SOPs.
• Ability to operate in alignment with global brand strategy and demonstrate ethical behavior.
• BA/BS in business or life sciences or related field

Preferred

• Advanced degree; MBA, MS, PharmD, PhD, etc.