Responsibilities

• Lead strategic marketing communications for the entire ID US Commercial professional product portfolio, including the market-leading ID NOW and BinaxNOW professional products.
• Ability to effectively collaborate with executives, business stakeholders, and marketing managers to define roadmaps.
• Ability to lead cross-functionally without authority and with a proven track record.
• Own and drive divisional tradeshow strategy, including booth graphics, asset development, and pre-/post-show communications. Collaborate cross-divisionally on national tradeshow initiatives to ensure a united brand presence and strategic alignment.
• Develop and manage the editorial calendar to support product launches, campaigns, and thought leadership initiatives. Oversee copywriting and editing to ensure clarity, consistency, and alignment with brand voice.
• Serve as a strategic partner to US Commercial leadership, Global Marketing, Corporate Accounts, and Corporate Marketing, ensuring integration and alignment of communications across functions.
• Champion Abbott brand identity and product portfolio positioning across all healthcare professional channels, leveraging market insights and data to inform creative briefs, sales collateral, and, when needed, media planning and digital strategy.
• Lead the development of high-impact creative assets in collaboration with external agencies, ensuring timely execution and budget adherence. Proactively manage contingency planning to adapt to changing market conditions.
• Oversee vendor relationships for literature fulfillment and harmonize process with broader Abbott initiatives.
• Provide strategic oversight of the Veeva approval process, ensuring compliance and timely execution of marketing materials.

Requirements

• Bachelors Degree (± 16 years) In a related field OR an equivalent combination of education and work experience
• Strong interpersonal skills for interaction with physicians, healthcare professionals, and Abbott personnel.
• Excelling written and verbal presentation skills.
• An understanding both technical (mechanical, electronic, and computer-based) aspects of simulators and the clinical applications of our medical devices.
• Experience traveling and time management.
• Strong PowerPoint, Excel, and computer -based skills.

Preferred

• Proven experience in tradeshow strategy and execution, including cross-functional collaboration and asset development.
• Strong editorial and content development skills, including ownership of editorial calendars and oversight of copywriting/editing processes.
• Deep understanding of brand management, creative development, and integrated marketing communications across digital and traditional channels.
• Experience managing external agencies and vendors, with a track record of delivering high-impact campaigns on time and within budget.
• Familiarity with regulatory approval processes (e.g., Veeva) and literature fulfillment systems within a healthcare or diagnostics setting.
• Demonstrated ability to synthesize market research insights into actionable messaging and campaign strategies.
• Strong leadership, collaboration, and project management skills with the ability to influence cross-functional teams and senior stakeholders.
• High level of initiative, strategic thinking, and adaptability in a fast-paced, dynamic environment.

Benefits

• Career development with an international company where you can grow the career you dream of.
• Employees can qualify for free medical coverage in our Health Investment Plan (HIP) PPO medical plan in the next calendar year.
• An excellent retirement savings plan with a high employer contribution
• Tuition reimbursement, the Freedom 2 Save student debt program, and FreeU education benefit - an affordable and convenient path to getting a bachelor’s degree.
• A company recognized as a great place to work in dozens of countries worldwide and named one of the most admired companies in the world by Fortune.
• A company that is recognized as one of the best big companies to work for as well as the best place to work for diversity, working mothers, female executives, and scientists.