Responsibilities

• You will own strategic direction across three connected areas: - Brand communications: Brand narrative, PR messaging, executive communications, corporate storytelling and reputation - Content Marketing: Editorial strategy, thought leadership, campaign narratives, hero content, customer stories, reports and blog direction - Social & Brand Presence: Social strategy, executive social, employee advocacy, brand consistency and agency direction
• Lead narrative strategy and brand storytelling
• Shape the strategic narrative that defines how Ignition shows up in market.
• Translate business priorities into clear, compelling external stories.
• Maintain consistency of brand voice, tone and messaging across content, PR and social.
• Identify opportunities to strengthen Ignition’s thought leadership and category relevance.
• Support executive communications and thought leadership with clear messaging, strong editorial judgment and brand alignment.
• Own editorial strategy and content direction
• Lead the global content strategy across thought leadership, campaigns, reports, blogs, customer stories, webinars and other high-impact content.
• Develop strategic briefs, angles and editorial direction for agency and freelancer execution.

Requirements

• 8+ years of experience in content marketing, editorial strategy, brand communications or integrated marketing
• Experience in B2B SaaS, technology, fintech, accounting, professional services or a related industry preferred
• Proven ability to develop and execute content strategies across multiple channels and formats
• Experience managing agency or freelancer relationships
• Strong writing, editing and communication skills
• Experience working with Product Marketing, Demand Generation, Design, Sales, Product and Customer Marketing teams
• Strong experience with AI-enabled marketing or content workflows
• Ability to interpret performance data and translate insights into action

Preferred

• Experience in B2B SaaS, technology, fintech, accounting, professional services or a related industry preferred
• Strong editorial judgment and storytelling instincts
• Experience building content strategies that support brand, demand and customer education
• Ability to shape narratives, develop briefs and guide content from idea through launch
• Strong understanding of brand voice, messaging and product positioning
• Experience managing agencies, freelancers or external partners
• Comfort reviewing and improving AI-generated content
• Ability to prioritize competing requests across stakeholders, teams and regions
• Strong cross-functional collaboration skills
• Confidence balancing creative quality with business outcomes