Senior Lifecycle Marketing Manager, Provider Marketing (Alma)
Spring Health
New York City, NY (Remote)
$122K/yr - $140K/yrIn-houseFull-timeSenior level6+ years exp.
1 day ago
Global Lead Lifecycle & Conversion Manager
District of Columbia, USA (Hybrid)
$102K/yr – $128K/yrSenior Level6+ years expFull time
Posted 13 days ago
Job Summary
Own and evolve the lead lifecycle framework and drive funnel optimization in close collaboration with Sales and Demand Generation, delivering analytics-driven improvements to lead progression and conversion.
- Lead lifecycle strategy, governance, and nurture programs
- Analytics-driven optimization of lead progression and reporting
Job Description
Responsibilities
- Lead Lifecycle Strategy & Management
- Own and continuously evolve the organisation’s lead lifecycle framework.
- Define and implement lead management processes, governance and best practices.
- Develop and maintain audience segmentation and lead scoring models.
- Design and oversee nurture strategies and automated engagement journeys.
- Ensure lifecycle activities remain aligned to organisational objectives and revenue targets.
- Monitor lifecycle performance and identify opportunities to improve lead progression and conversion.
- Funnel Performance & Optimisation
- In close partnership with Demand Generation teams, design and manage progressive lead nurture programmes to accelerate movement through the funnel.
- Analyse lead capture, flow, funnel performance and conversion rates to identify optimisation opportunities.
Requirements
- 6–8+ years' experience in Demand Generation, Lifecycle Marketing, Marketing Operations, Sales Operations or a related growth function.
- Proven experience managing lead lifecycle strategies, nurture programs and conversion optimization initiatives.
- Demonstrated experience using data and analytics to improve marketing and sales performance.
- Strong understanding of lead management frameworks, funnel management and CRM processes.
- Experience working closely with both marketing and sales teams in a complex organization.
- Bachelor's degree in Marketing, Business Development or a related discipline.
Preferred
- Experience with marketing automation and CRM platforms (Oracle CX including Eloqua and Oracle Sales Cloud).
- Experience using buyer intent, behavioral engagement or account-level signal data to inform lead scoring, nurture strategies, and pipeline velocity activities.
- Hands-on experience with Oracle BI and Power BI for lead lifecycle reporting, funnel analytics and performance dashboarding.
- Knowledge of attribution modelling, lead scoring methodologies and customer journey orchestration.
- Experience implementing process improvements in a B2B environment.
- Familiarity with account-based marketing and account-led pipeline management practices.
Benefits
- medical, dental, and vision
- EAP
- 401K
- STD
- LTD
- AD&D
- life insurance
- paid parental leave
- reward & recognition program
- optional benefits including wellbeing benefits, adoption assistance and tuition reimbursement
Arcadis
4.0 Glassdoor
Arcadis is a leading global partner, delivering transformative projects with businesses, cities and industries. With 36,000 people active in more than 30 countries, we bring together the best minds from around the world to deliver intelligent products and solutions that address the challenges of climate, energy security and diversification, and livable cities.We take design, engineering, architecture and consultancy to the next level, advising clients at every step of every project. From strategy and planning through to implementation and delivery, we combine our human and digital intelligence to co-create environments that reflect our clients’ business and stakeholder needs.From creating a citywide sustainable legacy during and after the Paris Olympics to revolutionizing urban transit worldwide with metro systems from Sydney to Toronto, or securing clean drinking water for communities across more than 30 U.S. states, our world-changing solutions leave a positive and lasting impact.Our work has helped more than a third of the world's communities become more resilient, and hundreds of clients to advance their decarbonization and net-zero goals. Together, we are committed to solving today's greatest problems; creating a blueprint for a better future, designed to thrive.Arcadis. Improving quality of life.
Amsterdam, North Holland, NLD
41K employees (3,138 in marketing)
80% recommend to a friend
90% CEO approval
Salaries
Posted range
$102K/yr – $128K/yr
Taken straight from the job posting.
The middle of this range ($115K) is 19% below the median base salary for Senior Lifecycle Marketing Manager roles in the United States ($143K).
Senior Lifecycle Marketing Manager median pay in the United States
Most pay falls between $122K and $164K. Based on 40 salaries.
Marketing Team
Median Tenure
20.2 years
Marketing Roles Posted (Last 30 Days)
2
Funding
Total Funding
$25K
Last Raise
$25K
Grant, 9 years ago
Funding History
- Jun 2017Grant • $25K
Traffic Signals
Monthly Visitors
778.5K
Monthly Google Ads Budget
$531
Traffic Source Mix
Search
41.3%
Direct
43.2%
Referral
7.8%
Social
5.9%
Paid
1.7%
Headcount Trend
Current headcount: ~40.7K
News about Arcadis
Links
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