Responsibilities

• Set the global vision and roadmap for both Marketing Excellence and Marketing Communications, ensuring cohesive strategies that drive growth and elevate brand impact.
• Serve as a senior advisor to product management, regional marketing, commercial leaders, and country organizations.
• Lead communications strategy for POC Diagnostics globally, ensuring consistent messaging and effective multi-channel execution.
• Lead the development, governance, and adoption of marketing standards, processes, and best practices globally.
• Oversee competency-building programs, capability frameworks, and training aligned to the Marketing Excellence model.
• Ensure transparent planning, execution, performance tracking, and optimization of global and regional digital campaigns, including KPI definition and reporting.
• Foster strong collaboration across business areas, business lines, and countries.
• Serve as executive sponsor for digital marketing tool governance (e.g., Eloqua for email marketing).
• Lead Strategic Communications: Drive the development and execution of innovative, results-driven marketing communication strategies, plans, and media channels to achieve business objectives.
• Performance Analysis & Optimization: Evaluate the effectiveness of marketing initiatives using defined performance metrics, dashboards, and analytics frameworks to assess impact and guide optimization.
• Budget Management: Oversee and manage the communications budget, ensuring alignment with financial targets and efficient resource allocation.
• Team Leadership: Provide strategic direction and daily management to a team of 4-5 U.S.-based professionals, fostering collaboration and high performance.
• Cross-Functional Leadership: Serve as the primary Point-of-Care Marketing Communications lead for cross-functional initiatives, including tradeshows, rebranding projects, and strategic campaigns.
• Customer Story Development: Act as lead trainer for customer story mining, enabling the creation of compelling narratives for promotional use across multiple channels.
• Media & PR Collaboration: Partner with the PR team to identify opportunities for press releases, byline articles, and media stories that amplify brand visibility.
• Customer Advocacy: Identify and secure speaking opportunities for customers to share their experiences and strengthen external brand credibility.
• Global Acquisition Communications: Lead global communications for POC acquisitions, managing initial strategy and transitioning execution to the team during commercialization.
• Digital Strategy Leadership: Direct website and email strategy to enhance customer engagement and optimize digital presence.
• Voice of Customer, Speaker Programs & Advisory Boards: Establish and lead a unified, compliant framework for Voice of Customer insights, supporting product and marketing strategy.
• Oversee global Speaker Programs, including speaker identification, content development, training, and compliance alignment; Lead planning and facilitation of Advisory Boards, ensuring they generate actionable insights and follow regulatory standards.