Responsibilities

• Own the global paid media strategy and operating model for digital campaigns across the full funnel.
• Set consistent standards for paid media planning, execution, governance, measurement and optimization across regions and solution lines.
• Drive stronger ROI from paid media investment through disciplined performance management, testing, audience strategy and budget effectiveness.
• Lead and develop the paid media team, ensuring clear priorities, strong stakeholder engagement and high-quality delivery.
• Define and lead the global paid media strategy, ensuring paid media activity within digital campaigns supports Aon’s digital marketing priorities, brand-to-demand approach, audience strategy and commercial growth objectives.
• Manage global paid media planning and execution for digital campaigns across channels including paid search, paid social, programmatic display, sponsored content, digital out-of-home, retargeting and emerging media opportunities.
• Embed consistency, governance and best practice across regions and solution lines, establishing clear standards for campaign setup, targeting, creative requirements, measurement, optimization and reporting.
• Lead media investment strategy and governance by strategically allocating paid media investment and ensuring spend priorities align to business objectives, audience opportunities, campaign performance and commercial outcomes.
• Strengthen measurement and attribution by partnering with analytics and marketing technology teams to advance measurement frameworks, attribution and performance insight capabilities that support more effective media investment decisions.
• Partner closely with regional CMOs and marketing teams to balance global consistency with regional relevance, ensuring campaigns are adapted effectively for local market needs while maintaining strategic alignment.