Responsibilities

• Strategic Marketing Leadership
• Lead the global marketing campaign strategy to support key global business growth priorities consistent across all regions
• Partner with Product Marketing Communications [PMC] on the strategic positioning and GTM plans for our products, ensuring consistent messaging across all channels.
• Partner closely with the Regional Business Marketing leads and regional IMC teams to stay close to revenue priorities, challenges and opportunities, identifying where there are commonalities and opportunities to create scaled campaigns that have both relevance and resonance regionally.
• Team Leadership & Development
• Lead the teams that make up GIMC as one GTM engine, and lead with clear vision and smooth operations: global events, creative strategy and design, global campaigns, global digital channel strategy and marketing operations.
• Lead and develop a high-performing team of markers, designers, producers and project managers based in both LA, Toronto, London and NYC, fostering a culture of collaboration, innovation, and excellence.
• Integrated Campaign Strategy & Tentpole Moments
• Lead the development of multi-channel, integrated global marketing campaigns that drive awareness, engagement and call to action.
• Partner with regions to provide toolkits and playbooks where they can adapt assets and content to tailor to specific regional market needs, supporting on regional market channel roll out.
• Unite one creative strategy and development of campaign creative and assets, and with product marcomms on key messaging and content development.
• Lead our key tentpole moments for global, both owned and industry led [Cannes Lions and TikTok World] with one clear campaign strategy, underpinned by highly efficient operations.
• B2B Marketing Channel Expertise
• Driving the strategy of our owned and paid digital channels, able to oversee media planning for campaigns and always on strategies for TikTok for Business.
• CRM strategy across TikTok for Business to drive client education, lead gen and new client revenue goals.
• Own our shopfront, the TikTok For Business global website, and the UX needed to drive deeper scaled education and conversion.
• Connecting client education pathways and conversion to incremental revenue uplift across our platforms.
• Global Creative & Event Direction
• Lead creative and event production teams that support the whole business with brand guidelines, trademark approvals, creative direction and strategy, design, event production, event franchise strategy, video production and copywriting.
• Data-driven Analysis Driving Strategic Innovation","Establish key success metrics and measurement frameworks for marketing campaigns and tentpole moments that can be utilised in partnership with the regional teams.
• Monitor and analyze the performance of marketing campaigns and strategies, using insights to optimize future initiatives and refine content to better meet market needs.
• Champion a culture of innovation and continuous improvement, encouraging the team to test, learn, and adapt in alignment with evolving market conditions and business goals.
• Actively integrate AI into the teams tools to improve efficiency and effectiveness.