Responsibilities

• Global Campaign Strategy & Execution
• Lead the end-to-end planning, execution, optimization, and reporting of integrated global growth campaigns aligned to Dynata’s business priorities, target audiences, and revenue goals.
• Build campaigns across a modern B2B+C channel mix, including email, webinars, paid search, paid social, retargeting, content syndication, third-party programs, landing pages, and sales enablement follow-up motions.
• Translate go-to-market priorities into campaign plans with clear objectives, audience segments, messaging themes, channel strategy, conversion paths, timelines, KPIs, and measurable pipeline outcomes.
• Pipeline Growth & Funnel Performance
• Own campaign performance across the full funnel, with a focus on generating high-quality demand, improving MQL-to-SQL conversion, increasing sales-ready engagement, and contributing to marketing-sourced and marketing-influenced pipeline.
• Partner with Sales and Revenue Operations to ensure campaign leads are routed, scored, followed up on, and measured effectively through the funnel.
• Identify friction points in the buyer journey and lead handoff process, then recommend improvements to increase conversion, speed to lead, pipeline velocity, and campaign ROI.
• Lead Nurturing & Marketing Automation
• Design and manage lead nurture and email programs that move prospects through a multi-touch buyer journey, using segmentation, behavioral triggers, personalization, lifecycle stages, and automated workflows.

Requirements

• 5+ years of experience in B2B campaign management, demand generation, growth marketing, or integrated marketing, ideally in a data, technology, SaaS, market research, media, insights, or analytics-driven business.
• Proven ability to build and execute full-funnel, multi-channel campaigns that generate qualified demand and contribute to pipeline growth.
• Advanced HubSpot experience, including campaign building, workflows, nurture programs, segmentation, lifecycle stages, reporting, and attribution.
• Experience working in or alongside Dynamics 365, Salesforce, or a similar CRM, with a strong understanding of lead management, funnel stages, pipeline tracking, and sales handoff workflows.
• Strong understanding of MQL, SQL, opportunity creation, pipeline influence, attribution, conversion rates, and campaign ROI.
• Experience managing email, webinars, paid search, paid social, retargeting, landing pages, content syndication, and third-party demand programs.
• Ability to translate campaign data into insights, recommendations, and optimization plans.
• Strong project management skills with the ability to manage multiple campaigns, deadlines, stakeholders, and vendors at once.
• Excellent cross-functional collaboration skills across marketing, sales, product, web, content, creative, and operations teams.
• Strong creative judgment with the ability to collaborate in Canva, Figma, or similar tools to guide campaign assets, landing page layouts, and visual storytelling.

Preferred

• Experience supporting global campaigns across multiple regions, industries, personas, or business units.
• Experience marketing to enterprise buyers, research leaders, insights teams, media buyers, agencies, brand marketers, or data-driven decision makers.
• Familiarity with market research, first-party data, audience insights, brand lift, advertising effectiveness, or data activation solutions.
• Experience partnering with sales teams on campaign follow-up motions, lead quality feedback, account prioritization, and pipeline reviews.
• Experience using AI tools to support campaign planning, content development, audience research, testing, or performance analysis.
• Experience building campaign dashboards and executive-ready performance summaries.