Responsibilities

• Build and own Taxbit’s customer marketing strategy, including customer storytelling, advocacy, and reference programs
• Leverage AI tools to scale customer marketing output without proportional headcount growth
• Identify and develop high-impact customer stories (case studies, testimonials, success narratives) that clearly articulate business value and ROI
• Partner closely with Sales and Customer Success and other departments to source customer champions and activate them across the buyer journey (references, events, content, and co-marketing) on a global scale
• Create compelling, sales-ready customer content tailored to key verticals (crypto, fintech, marketplaces, traditional financial institutions)
• Proficient with AI tools to speed up content drafting and personalization without sacrificing quality or brand voice
• Support customer-led events, panels, webinars, and roundtables to showcase customer success and strengthen market credibility
• Partner with Growth Marketing to ensure customer content is effectively integrated across campaigns and digital channels worldwide
• Track and measure the effectiveness of customer marketing initiatives across different regions, adjusting strategies as necessary to drive pipeline growth, deal velocity, and expansion
• Build strong relationships with key customers globally and serve as a trusted partner in shaping customer narratives and strategies

Requirements

• 3+ years of experience in enterprise B2B marketing, with a focus on customer marketing or content marketing preferably in fintech
• Proven ability to develop compelling customer narratives that translate complex products into clear business value
• Strong cross-functional collaboration skills, with experience partnering closely with Sales, Customer Success, and Subject Matter Experts
• Excellent writing, storytelling, and content development skills with a bias for clarity and simplicity
• Ability to operate both strategically and tactically in a fast-paced, high-growth environment
• Familiarity with the digital asset, fintech, or financial services ecosystem is strongly preferred
• Strong project management skills with the ability to manage multiple priorities and stakeholders

Benefits

• Competitive cash compensation (based on experience)
• Equity (RSUs)
• Competitive benefits package
• A modern 401(k) plan that includes access to crypto, financial wellness benefits, low fees and more
• Hybrid working model: 3 days in-office, 2 days WFH/flexible
• Monday team lunches, snacks and drinks
• Discretionary Time Off - enjoy the flexibility to rest, refuel, and recharge
• Paid parental leave to bond with your child
• Fertility Benefit
• Autonomous work and flexibility in how work is performed