Responsibilities

• Maintain deep knowledge of upcoming games, publisher plans, industry trends, and player interests to proactively identify promising content opportunities.
• Proactively develop and pitch creative ideas for PlayStation Blog, social media, video, and other Sony Interactive-owned channels that give players new reasons to engage with upcoming games.
• Shape content plans around major third-party game campaigns, identifying the moments, stories, and content most likely to resonate with PlayStation audiences globally.
• Pitch and develop content opportunities including game reveals, new gameplay, developer interviews, hands-on coverage, original social content, and other creative storytelling.
• Develop simple, scalable processes that help the team organize upcoming third-party campaigns and content opportunities.
• Partner closely with Sony Interactive Third-Party Marketing, Games Account Management, and other internal teams to develop content opportunities for third-party games.
• Work across Sony Interactive teams to connect third-party content opportunities with broader PlayStation priorities, including PlayStation Plus and PlayStation Store.
• Develop content plans with Sony Interactive's international social media teams in mind, identifying opportunities that can extend across markets and collaborating with regional teammates to support global campaigns.
• Help publishers understand the value of partnering with PlayStation by sharing content performance, audience insights, and learnings from previous campaigns.

Requirements

• 3-5 years of relevant experience in social media management and content creation, editorial content creation, corporate communications, content strategy, games marketing, or a related field.
• Experience working in the video game industry is strongly preferred, given the need for this role to have deep and broad knowledge of the landscape. Candidates with a background in social media, editorial and content creation, communications, publisher relations, marketing, or third-party games will have the most relevant experience for this role. Candidates with relevant experience in entertainment, media, or other consumer-facing industries - and a deep knowledge of games - will also be considered.
• Strong understanding of major social platforms and the types of content, formats, and storytelling approaches that resonate with their audiences.
• Deep knowledge of the video game industry, including major publishers, developers, independent games, franchises, industry trends, and how games are communicated and marketed to players.
• Strong editorial and creative instincts, with the ability to quickly identify what makes a game, announcement, asset, or developer story interesting to an audience.
• Highly proactive and comfortable identifying and pursuing opportunities rather than waiting for assignments or incoming requests.
• Experience working directly with external partners, with the confidence to pitch ideas, respond to opportunities, provide constructive feedback, and build trusted working relationships.
• Experience developing content for global audiences and an understanding of how campaigns and creative ideas can be adapted or extended across international markets.
• Strong organizational and project management skills, with the ability to manage multiple games, campaigns, deadlines, and stakeholders simultaneously.
• Comfortable working creatively within constraints, including developing compelling content opportunities when assets, timing, or resources may be limited.

Preferred

• Proficiency using Adobe Premiere Pro to edit video, including vertical video formats like TikTok and Instagram Reels.
• Expertise with creating native TikTok content, including deep knowledge of trends, content creation, and related production experience.
• Professional-grade photography skills, including product, event, and creative photography.
• Experience using AI to automate and improve content-gathering processes.
• Experience with community management strategy and community relations programs.