Global Commercial Enterprise Marketing Leader

Responsibilities

• Define and execute the global Commercial Enterprise marketing strategy, aligned to Lenovo’s business priorities, growth ambitions and PCSD portfolio strategy.
• Lead the global product, campaign, vertical and solutions marketing organization, ensuring clear value propositions, differentiated messaging and integrated go-to-market activation for enterprise customers.
• Establish a clear AI marketing leadership agenda for the Enterprise business, translating Lenovo’s AI innovation into relevant customer narratives, category leadership and commercial growth.
• Partner with Commercial Business Unit leadership, Geo Marketing, Sales and key functional teams to translate global strategy into locally relevant activation across North America, EMEA, Latin America and Asia Pacific.
• Build insight-led marketing strategies rooted in enterprise customer needs, market trends, competitive intelligence and segmentation to improve relevance, acquisition, retention and lifetime value.
• Drive integrated demand generation and account-based marketing programs that deliver qualified opportunities, pipeline contribution and measurable revenue impact.
• Set a rigorous performance management framework, including KPIs that measure customer behavior, marketing effectiveness, pipeline progression, revenue contribution and channel performance.
• Lead the development of an integrated content and communications strategy that strengthens enterprise brand consideration, engages customers throughout the buying journey and creates demand for Lenovo’s full solutions portfolio.
• Strengthen Lenovo’s commercial enterprise brand positioning and competitive differentiation across products, solutions, channels and customer touchpoints.
• Drive organizational effectiveness through talent development, operating-model evolution, process improvement and disciplined investment decisions.

Requirements

• 12+ years of progressive marketing leadership experience, including significant experience leading global or multi-market B2B or Enterprise marketing organizations.
• Demonstrated success in technology marketing, with deep understanding of enterprise customer segments, complex buying journeys and the evolving technology landscape.
• Bachelor’s degree required; advanced degree preferred.

Preferred

• Proven experience developing and executing integrated marketing strategies across brand, product marketing, demand generation, digital, content, communications and account-based marketing.
• Experience bringing emerging technology and innovation to market, ideally including AI-led products, services or solutions.
• Strong experience building and leading high-performing, geographically dispersed teams within a matrixed global organization.
• Strong understanding of enterprise sales environments, channel and distribution models, sales enablement and partner-led marketing.
• Expertise in marketing measurement, customer data, campaign management, reporting and analytics, with the ability to translate performance data into action.
• Experience across digital marketing, including web and eCommerce strategy, marketing automation, lead management, paid media, search and email.
• Commercial understanding of pricing, promotional strategy, competitive positioning, revenue planning and sales performance.