Global Brand Readiness Director - Cell & Gene Therapy (Parkinson's Disease)

Cambridge, MA (On-site)

$180K/yr – $270K/yrDirector/Executive8+ years expFull time

Posted 12 days ago

Job Summary

Own and shape global launch readiness for Cell & Gene Therapy across markets, defining commercial model, stakeholder engagement, segmentation, and rollout KPIs.

  • Translate evidence and market feedback into leadership-ready recommendations
  • Collaborate across commercial, medical, access, regulatory, and country teams
  • Develop launch readiness frameworks and tracking mechanisms

Job Description

Responsibilities

  • Develop global differentiated go-to-market models for Cell & Gene Therapy launch readiness cross-functionally in collaboration with key markets;
  • Shape the future commercial model for complex therapy delivery, including treatment centers, referral pathways, procedural stakeholders, and patient journey requirements;
  • Define stakeholder engagement across patients, specialists, neurosurgeons, Centers of Excellence, healthcare institutions, payers, and priority markets;
  • Lead customer segmentation, market archetypes, targeting, messaging inputs, and scenario recommendations to guide investment and launch decisions;
  • Partner with global and local teams across commercial, medical, market access, regulatory, and country organizations to align launch priorities;
  • Build launch readiness frameworks, KPIs, tracking mechanisms and business cases;
  • Generate actionable insights on customer needs, competitive dynamics, healthcare systems, care pathways, and resource allocation;
  • Support strategic planning cycles by translating evidence, market feedback, and cross-functional input into clear recommendations for leadership.
  • Success in this role requires the ability to balance long-term strategic thinking with pragmatic execution, while operating in an evolving environment where clinical, regulatory, access, and commercial assumptions will continue to mature.

Requirements

  • Bachelor's degree;
  • Experience in pharmaceutical marketing, commercial strategy, launch excellence, or brand management;
  • Strong track record in launch planning, and stakeholder engagement;
  • Excellent communication, influencing, presentation, analytical, and cross-functional leadership skills.

Preferred

  • Advanced scientific, business, or healthcare degree;
  • 8+ years in pharmaceutical marketing, commercial strategy, launch excellence, or brand management, ideally in global, regional and local roles;
  • Experience in neuroscience, specialty care, rare disease, advanced therapeutics, or Cell & Gene Therapy.

Benefits

  • Health care, vision, dental, retirement, PTO, sick leave, etc.
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Bayer

Bayer is a global enterprise with core competencies in the life science fields of healthcare and nutrition. We design our products and services to serve the most essential human needs of health and nutrition. At the same time, we strive to address some of the world’s biggest challenges presented by a growing and aging global population.At Bayer, we’re committed to driving sustainable development and generate a positive impact with our businesses.Through the power of science, we’re pioneering new possibilities that advance life for all of us. That means reimagining how we care for ourselves and one another by empowering everyday health, improving approaches to patient care, and finding better ways to nourish our communities around the world.Data Privacy Statement & Imprint: https://www.bayer.com/en/glob-li-bayer-en-dps-imprint

Founded in 1999
Leverkusen, North Rhine-Westphalia, DEU
96K employees (6,644 in marketing)

Salaries

Posted range

$180K/yr – $270K/yr

Taken straight from the job posting.

See all Bayer salaries

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