Responsibilities

• Thought Leadership in Menswear and Luxury Marketing: Proactively identify and anticipate business opportunities by analyzing consumer behavior, cultural trends, and competitive industry shifts.
• Drive both short- and long-term marketing initiatives for Men’s Polo by leveraging consumer insights to refine segmentation, targeting, and messaging strategies.
• Lead development of annual brand plans and calendars for Men’s Polo in collaboration with Global Marketing Strategy, Consumer Insights, Regional Marketing and Finance teams.
• Collaborate closely with Global Brand Merchandising to ensure that campaigns and activations are fully aligned with business growth strategies, unlocking new opportunities across key channels, products, and categories.
• Develop and present comprehensive brand and campaign recaps, using performance metrics to highlight successes and pinpoint areas for strategic improvement.
• Establish and nurture a strong relationship with Design teams, acting as a champion for the creative vision across all marketing initiatives.
• Lead the creative briefing process by defining messaging priorities and ensuring an efficient communication workflow with creative agencies.
• Play an active role in shaping creative concepts for campaigns, ensuring they are on-brand, engaging, and tailored to the target audience.
• Lead the development of specialized campaigns for Men’s Polo, managing the process from initial insights to creative brief development and final execution.
• Contribute to strategic development and execution of Masterbrand campaigns (including sports) and ensure successful integration of Men’s Polo.

Requirements

• Experience in marketing, communications, or a related field.
• Strong understanding of marketing principles and methodologies.
• Excellent written and verbal communication skills, including the ability to produce content for senior presentations.
• Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint) and Mac applications (Outlook, Keynote).
• Experience with digital marketing tools and platforms, in-depth understanding of new media and the digital landscape.
• Strong team player, self-starter, collaborative, diplomatic, and solution-oriented.
• Ability to think proactively, prioritize multiple projects, and meet deadlines.
• Strong follow-through with attention to detail.
• Genuine understanding of the Ralph Lauren brand.
• Ability to work independently and as part of a team.

Preferred

• Preferred: Professional experience in fashion, digital marketing, and/or agency.