Responsibilities

• Brand Strategy & Consumer Insights
• Research consumer behavior, competitors, cultural trends, and market opportunities to inform brand and marketing strategies.
• Identify opportunities to strengthen brand positioning, storytelling, consumer engagement, and customer acquisition.
• Translate research and insights into actionable marketing recommendations and initiatives.
• Campaign Strategy & Planning
• Help develop monthly and quarterly marketing campaigns, including objectives, target audiences, messaging, creative direction, and channel strategies.
• Develop campaign concepts, content strategies, creative briefs, and marketing presentations.
• Collaborate with Creative and Marketing teams to bring integrated campaigns to life.
• Take ownership of assigned marketing initiatives from planning through execution and post-campaign evaluation.
• Brand Growth & Performance

Requirements

• 2–5 years of experience in brand marketing, campaign marketing, marketing strategy, or a related field.
• Demonstrated experience developing marketing campaigns, strategies, or initiatives beyond execution alone.
• Strong strategic and creative thinking, with the ability to independently develop ideas and actionable plans.
• Solid understanding of branding, consumer behavior, storytelling, and digital marketing.
• Strong awareness of social media, internet culture, emerging brands, and consumer trends.
• Analytical mindset with the ability to interpret marketing performance and turn data into actionable recommendations.
• Strong aesthetic judgment and ability to communicate ideas through presentations, moodboards, and creative briefs.
• Excellent communication, organizational, and cross-functional collaboration skills.
• Proactive, resourceful, and comfortable taking ownership in a fast-paced startup environment.

Preferred

• Experience with DTC, e-commerce, lifestyle, fashion, beauty, design, or consumer brands.
• Understanding of paid advertising, CRM/email marketing, CRO, or customer acquisition.
• Experience with influencer marketing, brand partnerships, PR, or community-building.
• Experience working with multiple brands or in a startup environment.
• Basic photography, video production, or short-form editing skills.

Benefits

• Salary: $28-38 per hour, depending on experience and skill set
• Clear growth path with opportunities to take on greater ownership
• Comprehensive health insurance support
• Retirement plan
• PTO accrual
• Employee discounts on products
• Performance-based bonuses