Own the global brand and digital experience, setting frameworks, messaging, and identity while driving regional adaptation and a scalable operating model.

• Define, build, and evolve Novotech's global brand, ensuring a clear, differentiated, and consistent market position.
• Lead the development of brand frameworks, messaging, and visual identity across global markets.
• Act as the global brand authority, ensuring consistency while enabling regional adaptation.
• Lead and direct a small team of designers and content writers, setting a high bar for creative quality and consistency.
• Provide clear creative direction and feedback, ensuring all outputs align with brand standards and business objectives.
• Lead and oversee a small team of digital marketers across:
• Social media (Eastern and Western channels)
• Search (SEO & SEM)
• Website strategy and development
• Define and execute a comprehensive digital strategy that supports both brand-building and commercial objectives.
• Ensure digital channels and platforms are optimized for performance, user experience, engagement, and conversion across regions.
• Identify and implement technologies that improve efficiency, content development, personalization, automation, and marketing performance.
• Support the adoption of practical AI tools and emerging technologies where they create measurable value.
• Establish and maintain a scalable digital operating model, including governance frameworks, workflows, processes, and standards that support efficient global execution.
• Own digital analytics infrastructure, reporting frameworks, attribution models, and data governance to ensure accurate measurement and actionable insights.
• Lead high-impact brand, digital, website, and strategic initiatives from strategy through execution.
• Contribute directly to critical projects and strategic priorities where leadership involvement adds value.
• Lead, mentor, and develop a high-performing global team across brand, creative, digital marketing, and marketing technology disciplines.
• Foster a collaborative, accountable, and performance-oriented culture aligned with Novotech's values and growth ambitions.
• Establish and lead a metrics-driven approach to brand, digital, and technology performance, including weekly, monthly, quarterly, and annual tracking and reporting.

• 10+ years of experience in brand, digital, integrated marketing, or marketing technology leadership roles, with a strong B2B focus.
• Proven experience developing and scaling global brands.
• Strong experience leading creative teams (design and content).
• Digital marketing teams (social, SEO, SEM, web).
• Marketing technology and digital operations functions.
• Demonstrated ability to lead across Eastern and Western digital channels.
• Proven experience leading digital marketing, website, marketing operations, and enterprise marketing technology functions.
• Strong understanding of CRM, marketing automation, CMS, analytics, customer data, and digital asset management technologies.
• Experience developing technology roadmaps, managing vendor relationships, and driving adoption of new platforms and capabilities.
• Experience implementing practical AI tools within marketing teams and workflows.
• Strong hands-on capability, comfortable operating at both strategic and executional levels.
• Strong project and stakeholder management skills, with the ability to manage complexity and drive execution.
• Experience managing and developing global or multi-regional teams.

• Experience in life sciences, CRO, biotech, healthcare, or other highly regulated B2B industries.
• Experience leading global website transformations, digital platforms, or marketing technology modernization initiatives.
• Familiarity with complex, matrixed global organizations.

• Novotech is proud to offer a great workplace.
• We are committed to being an employer of choice for gender equality and providing an inclusive work environment where everyone is treated fairly and with respect.
• Flexible working options
• paid parental leave for both parents
• flexible leave entitlements
• wellness programs
• ongoing development programs
• LGBTIQ+ inclusion and supportive culture
• Circle Back Initiative Employer—commit to respond to every application