Responsibilities

• Write blog posts, articles, FAQs, and web copy optimized for both readers and AI answer engines
• Create short-form video content (Reels, TikToks, YouTube Shorts) that supports brand visibility and repurposes into written content (and vice versa)
• Develop and manage a social content calendar, adapting core content into platform-specific formats
• Script, film, and edit video content with minimal oversight
• Build hub and cluster content around the AI Visibility Index and related research, designed to move brand marketers to contact 5W
• Structure content in clear, answer-first formats (direct answers up top, scannable headers, lists, tables) that AI models can easily parse
• Use AI tools (ChatGPT, Claude, Lovable, etc.) daily to speed up research, drafting, editing, and light prototyping — e.g., building quick interactive pages or visualizations to accompany studies
• Own the pitching of the AI Visibility Index and other proprietary studies, data, and reports to relevant media outlets and journalists
• Build and maintain media lists/contacts relevant to our industry and study topics
• Write pitch emails, press releases, and media one-pagers summarizing key study findings, meeting 5W's sourcing and verification standards as a baseline expectation on every piece

Requirements

• 1–3 years experience in content creation, PR, social media, or marketing
• Strong writing skills — clear, accurate, and adaptable across formats (articles, pitches, scripts, captions)
• Demonstrated experience creating and editing short-form video content
• Working knowledge of social platforms (Instagram, TikTok, YouTube, LinkedIn) and their content norms
• Active, regular user of AI tools in your workflow — ChatGPT, Claude, Perplexity, etc. — for research, writing, and content production
• Comfort with AI-assisted platforms like Lovable, Replit, Cursor, or similar "vibe-coding" tools to quickly prototype landing pages, interactive content, or simple web tools
• Some experience with media pitching, press releases, or journalist relationships
• Highly organized, deadline-driven, and comfortable managing multiple content and outreach threads simultaneously
• Working knowledge of basic SEO/GEO principles (schema, structured data, on-page optimization)
• Strong, consistent commitment to sourcing accuracy and fact-checking — not negotiable given the visibility of the research this role supports

Preferred

• A portfolio showing published content, media placements, and/or video work
• Experience with editing tools (CapCut, Premiere Rush, Canva, etc.)
• Experience with media database tools (Cision, Muck Rack, etc.) and AI visibility tracking tools (Profound, Otterly)
• Background in digital publishing, journalism, or agency PR
• Basic HTML/CMS familiarity (WordPress)

Benefits

• Competitive salary with comprehensive benefits & wellness programs including partnership with ClassPass
• Flexible PTO
• Summer Fridays and Winter, Spring, and Fall Fridays too
• Hybrid work model offering flexibility and work-life balance
• Expanded parental leave and family planning support
• Continuous learning through “5W University” and development initiatives
• Student Loan Reimbursement
• Professional Development Support
• Exclusive access to season tickets for pro sports teams along with Broadway shows, and more
• Charitable giving, including matching donations