GEO editor, Amazon News

Responsibilities

• Lead the GEO/SEO evergreen story archive, owning the editorial roadmap and prioritization for which stories to build, refresh, or optimize.
• Partner with editorial and business communications teams to identify, coordinate, and shape evergreen stories, aligning on goals, priorities, timelines, and messaging.
• Apply GEO best practices to content structure, framing, and language so stories perform in generative engines while remaining compelling and accurate for human readers.
• Experiment with and adopt emerging AI tools and workflows to scale GEO content production.
• Monitor and optimize how these evergreen stories surface in AI chatbots such as ChatGPT, Perplexity, and Google AI Overviews, including tracking citations and visibility.
• Develop and maintain editorial standards, guidelines, and best practices for GEO across the Amazon News content ecosystem.
• Use dedicated SEO tools (such as Google Search Console, SEMRush, Sistrix, Screaming Frog) and GEO tools (Scrunch, WriteSonic).
• Understand customer search and AI discovery behavior and provide guidance to teams to help them meet customers where they are.
• Develop and implement link and traffic building strategies.
• Stay current on industry trends, competitor techniques, and best practices across SEO, GEO, and AI-driven content discovery.

Requirements

• Bachelor's degree
• 4+ years of search engine optimization experience, with a track record of increasing organic traffic.
• 4+ years of editorial or content development experience.
• 4+ years of experience in marketing, journalism, or related fields.
• 2+ years of experience with Excel including complex formulas, pivot tables, and data manipulation.
• Familiarity with how LLMs surface and cite content, and strategies to improve AI discoverability.
• Experience working cross-functionally with editorial, communications, or marketing teams to coordinate and deliver content.
• Excellent verbal and written communication skills, with strong story judgment and a genuine interest in storytelling.
• Demonstrated ability to manage and prioritize a high-volume content pipeline against clear targets.

Preferred

• Experience working in SEO/GEO within a journalism or media organization, with a strong track record of using search insights to shape and optimize editorial content.
• Experience with Generative Engine Optimization (GEO) tools (e.g. Profound, ScrunchAI, Writesonic) — including tracking and optimizing content visibility in AI-powered tools and LLMs.
• Familiarity with SEO and data tools, including SEMRush, Google Search Console, Google Analytics or Adobe Analytics, and Content Management Systems.
• Experience working at a global company managing international, multi-language projects.
• Demonstrated fluency with AI tools to accelerate content development, editing, and day-to-day work — with sound judgment about where AI adds value and where it does not.
• Proven track record assuming ownership, moving quickly to implement ideas, and delivering results and in a fast-paced online environment.

Benefits

• Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave.