Responsibilities

• Protect and grow search-driven pipeline by optimizing and implementing GEO and SEO strategy.
• Monitor and grow Smarsh's brand and product visibility across LLM-powered platforms including ChatGPT, Perplexity, Google AI Overviews, and emerging entrants using the Profound AEO platform.
• Own and execute Smarsh's global SEO, GEO, and AI search strategy to increase organic visibility, AI citation presence, and pipeline contribution across digital channels.
• Optimize digital experiences for both traditional search engines and AI-powered discovery platforms including ChatGPT, Gemini, Perplexity, Copilot, and Google AI Overviews.
• Lead keyword, topic cluster, and entity-based research to expand content authority and improve discoverability across traditional search and AI ecosystems.
• Build and maintain prompt libraries across all product categories to systematically test and track citation performance.
• Analyze citation share data to identify where we are and are not appearing, and build a prioritized action plan to close gaps.
• Conduct AI query intent analysis and adapt content strategy to match high-intent, AI-surfaced search terms.
• Advise on semantic HTML, schema, and entity optimization to improve AI summarization and citation rates.
• Deliver technical SEO recommendations that improve crawlability, indexing, site architecture, structured data implementation, and Core Web Vitals performance.

Requirements

• Bachelor's degree in marketing, digital strategy, or related field.
• 5+ years of experience in B2B search engine optimization; SaaS and financial services experience preferred.
• Proven record of driving measurable pipeline impact from organic and AI-optimized search strategies.
• Deep understanding of Generative Engine Optimization (GEO), Answer Engine Optimization (AEO), AI Index Engine Optimization (AIEO), and evolving AI-powered search behaviors.
• Hands-on experience with enterprise SEO platforms including Profound, GA4, Google Search Console, SEMrush, Ahrefs, Screaming Frog, or equivalent technologies.
• Strong knowledge of structured data markup (Schema.org) and entity optimization for AI discoverability.
• Skilled in analyzing AI-generated search outputs and reverse-engineering strategies to secure placement.
• Proficiency in HTML, CSS, and familiarity with JavaScript implementation best practices.
• Demonstrated ability to translate complex technical findings into clear, actionable recommendations for executive and cross-functional stakeholders.
• Proven ability to influence cross-functional teams and align web, content, product marketing, regional marketing, and development teams around a unified search strategy.