Responsibilities

• Draft, design, schedule, and A/B test email campaigns in collaboration with our design team.
• Tell IcyBox's brand story across TikTok, Instagram, and other channels using assets from our creative team and creator content.
• Work with our agency and partners to build and manage a paid acquisition strategy across paid social and search.
• Monitor CAC, ROAS, and funnel performance, and adjust spend and creative accordingly.
• Build out product and marketplace pages with customer-focused copy that improves organic search rankings.
• Maintain a consistent, on-brand voice across web copy, emails, and social.
• Bring new Icebox drops and product launches into email and social with clear, well-timed campaigns.
• Coordinate launch timing with Product and Ops around inventory availability.
• Serve as the connective tissue between brand storytelling and performance marketing, keeping both moving in the same direction.
• Support ad hoc videography or photography needs, especially for unboxing-style product and campaign assets.

Requirements

• Strong experience owning marketing campaigns end-to-end across email, paid, organic social, and SEO, ideally with startup or high-growth consumer exposure.
• A track record of taking a strategy with strong foundations and running it with real autonomy, without needing a detailed playbook.
• Strong copywriting instincts and comfort briefing creative or design resources.
• Excellent written and verbal communication, with the ability to translate performance data into clear next steps.
• High ownership and strong follow-through: you're the person who makes sure every launch gets the attention it deserves, on time.
• Low ego and strong relationship instincts. You influence through clarity, trust, and execution rather than title.
• Strong organizational systems and attention to detail, especially across multiple channels and campaigns running at once.
• Comfort operating in a fast-moving environment where priorities shift and the answer isn't always obvious.
• Genuine curiosity about consumer brands, watches, marketplaces, and how a high-growth company actually builds an audience.
• Willingness to do both strategic and unglamorous work, from building a campaign calendar to formatting an email footer.

Preferred

• Experience at a high-growth startup or consumer company.
• Experience with e-commerce, marketplaces, luxury goods, watches, collectibles, or consumer apps.
• Familiarity with marketing and operating tools like email platforms, ad managers, SEO tools, or lightweight automation.
• Videography or photography skills for hands-on content creation.