General Manager - University of Portland
Portland, OR (On-site)
Posted 7 days ago
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Job Description
About Van Wagner College
Van Wagner College is a leading strategic multimedia rights holder and campus marketing partner. Utilizing a solutions-based, holistic sales approach, we deliver critical resources and revenue-generating opportunities to our university and conference partners across the United States.
About The General Manager Role
As a representative supporting University of Portland, the General Manager will build and maintain strong relationships with local and regional businesses, the campus community, and the athletics department.
This role is embedded within University of Portland. The General Manager will represent the University’s brand, values, and mission in all interactions with corporate partners, sponsors, and the broader community.
The position is responsible for driving revenue through corporate partnerships, growing existing sponsor relationships, and identifying new business opportunities that align with the University’s brand and market presence.
The General Manager will prepare and deliver high-quality, story-driven proposals, negotiate sponsorship agreements, and oversee the execution of partnership benefits across a wide range of platforms, including broadcast, digital, in-venue, and experiential channels.
Responsibilities Include, But Are Not Limited To
- Oversee overall revenue generation and cost containment for the business operation
- Build and maintain positive relationships with local and regional businesses, the campus community, and the athletics department in a manner consistent with the University’s brand and values
- Develop and implement an annual business plan to maximize revenue, brand exposure, and partner value
- Manage expenses according to an approved annual budget
- Oversee sponsorship fulfillment and execution, including direct client service responsibilities
- Serve as the primary point of contact for current sponsors, working to extend and grow partnerships
- Manage reporting of financial and operational performance for the program
- Maintain alignment with the University's direction, mission, and goals through internal communication
- Develop and maintain relationships with key University administrators
- Prospect, schedule, and conduct discovery meetings with prospective partners
- Prepare and present professional, story-driven PowerPoint proposals
- Negotiate and close new sponsorship agreements
- Draft, coordinate, and manage sponsorship contracts and records in the CRM system (Salesforce)
- Fulfill sponsorship agreements across platforms, including TV, radio, digital, social media, print, and live event activations
- Collaborate with team members on game days for sponsor activations and hospitality
- Capture proof-of-performance and provide reporting to sponsors
- Maintain accurate pipeline and activity tracking in Salesforce
- Experience in sales, marketing, advertising, partnerships, or event management
- Strong ability to generate revenue and close business
- Excellent communication and presentation skills (PowerPoint proficiency required)
- Strong organizational skills and attention to detail
- Energetic, self-motivated, and results-driven mindset
- Ability to work flexible hours, including evenings, weekends, and occasional holidays
- Proficiency in Salesforce, Microsoft PowerPoint, Word, and Excel
- Valid driver’s license with a clean driving record
- Ability to effectively represent the University’s brand, values, and mission in external partnerships
- A strong, people-first culture built on trust with our clients, team members, and partners, while delivering real business results
- Competitive salary and paid time off
- Comprehensive benefits package, including medical, dental, vision, and life insurance
- 401(k) plan
Van Wagner
Van Wagner has been connecting brands to sports for over twenty years. Our parent company, Van Wagner Group, was the largest privately held out-of-home advertising company in the country, responsible for transforming Time Square and creating some of the most memorable advertising in the world. When Van Wagner first entered the sports landscape, we used our outdoor creativity and expertise to develop unique signage in live sporting events and creative new ways for brands to reach sports fans. We were best known for our highly visible home plate signage in Major League Baseball and courtside signage in the NBA and NCAA and for developing the much acclaimed college football field goal net program.Since our early days in sports, we have grown well beyond our in–game signage roots. Today we offer a wide range of services across the sports landscape. We not only remain the worlds’ experts in TV-visible signage, but we are industry leaders in naming rights and sponsorship sales, stadium construction and development, media sales, collegiate multimedia rights, video production, ticket sales and various other aspects of the sports industry. What remains unchanged is our commitment to our clients and to providing creative solutions, exciting opportunities and delivering unprecedented results.
