Event Marketing Manager
Optum
Eden Prairie, MN (Remote)
$73K/yr - $130K/yrIn-houseFull-timeSenior level5+ years exp.
3 hrs ago
Gaming Marketing and Events Manager
USA (Hybrid)
$100K/yr – $125K/yrSenior Level3+ years expFull time
Posted 1 month ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Own cross-property gaming events and optimize omni-channel activations to drive player acquisition and loyalty; coordinate with MGM properties, CRM, and BI to measure impact and iterate.
- Omni-channel event ownership: plan and execute property activations that blend on-site and digital campaigns.
- Performance-driven partnerships: align with CRM, Loyalty, and BI to track KPIs and drive improvements.
- Cross-property collaboration: manage relationships between BetMGM (MI), Borgata Online (NJ), and MGM teams with clear communication and compliant execution.
Job Description
Responsibilities
- Own and optimize cross-property gaming events from planning to on-site execution, aligning with brand standards and calendar.
- Collaborate with CRM, Loyalty, and BI to measure event impact on player acquisition and retention and translate results into improvements.
- Lead relationships between BetMGM (MI), Borgata Online (NJ) and MGM properties, ensuring timely communications and compliant, on-brand activations.
- 3+ years of experience in gaming, marketing, event management, hospitality, or related industry with ownership of live event execution.
- Willingness to travel regularly to east coast MGM properties for planning, oversight, and on-site events, including evenings and weekends as needed.
- Ability to obtain and maintain a gaming license in applicable jurisdictions as a condition of hire.
- Strong organizational and project management skills to juggle multiple large-scale initiatives across regions.
- Knowledge of online and land-based casino operations is preferred.
- Familiarity with regional MGM Resorts properties and BetMGM’s product ecosystem is preferred.
- Medical, Dental, Vision, Life, and Disability Insurance
- 401(k) with company match
- Pre-tax spending accounts including health care FSA and commuter savings
- Flexible paid time off
- Professional development reimbursement and ongoing skills training opportunities
- Employee resource groups
- Swag, ticket giveaways, and more!
BetMGM
BetMGM is a market leading sports betting and gaming entertainment company, pioneering the online gaming industry. Born out of a partnership between MGM Resorts International and Entain, BetMGM has exclusive access to all of MGM's U.S. land-based and online sports betting, major tournament poker, and online gaming businesses. Utilizing Entain’s US-licensed, state-of-the-art technology, BetMGM offers sports betting and online gaming via market-leading brands including BetMGM, Borgata Casino, Party Casino and Party Poker.
